SilverPlatter.info is one of the best sites for Phoenix music. The site was recently updated, so I was poking around and realized they could do a lot of things better with regards to search. I’ve outlined a few things for them here. The people who run it don’t do it for the money, they’re simply trying to foster the music community in the valley. It’s desperately needed, and appreciated by music lovers here. Hopefully they’ll implement some of the things I talk about.
Since the launch we’ve been signing up accounts left and right. A lot of people have been asking … “Ok, so now I have this ranking info, now what?”
I’ve explained the way AuthorityLabs can provide serious value when used in combination with a good analytics system and keyword research tool a few times, so I thought it would make a good blog post.
First, if you have a website already and you don’t have analytics installed DO IT, right now! Google Analytics is easy to install, easy to use and best of all it’s free. Analytics information is invaluable these days. If you have a contact info form, or you’re actually selling something set up goals so you know what your conversion rate is. Use the Google Analytics Help Center to learn how to set up goals. Once you do this, wait a month so you have some decent data and then find out how much traffic you’re getting from search and which keywords people are using to get there.