Link building can be an extremely daunting task. SEOmoz did a poll once asking SEOs what their hardest task was, and link building came out #1 (click View Results). When they asked their readers what they’d like to see more of on the blog, link building again scored high. It’s something everyone seems to struggle with, despite it being such a key part of SEO.

I’ve spoken on a few link building panels at conferences in the past, hoping to inspire new internet marketers in their link efforts. But if I’m not speaking on those panels, I always make sure to sit in on them, as there’s always some nugget of information dropped that I can use. I devour link building articles for the same reason.

Without a doubt, the biggest hurdle I’ve come across in link building is not having good content to get anyone to link to. But once you’ve got that under control, there’s another giant hurdle to leap.

Rejection.

[Read more...]