There are lots of great SEO tools for enterprises and agencies – if you’ve got the money to pay for them. The reality is, most companies have a software budget they have to stay within, and we don’t get all the fun tools we wish we could. I’m in this position now with my current employer.
With Google Analytics, Webmaster Tools, and the slew of free tools they offer that can be leveraged for keyword research, you’re off to a good start. Add these other free tools to help round out your suite:
While Screaming Frog has been getting a lot of well-deserved reviews lately, you can’t rule out Xenu, especially when you’re on a budget. The free version of Screaming Frog lets you run up to 500 URLs, but you’d be surprised how quickly you can hit that number if you’re including all file types.