Turning Free Coffee Into New Customers

If you know any Canadians, you know our obsession with Tim Horton’s coffee. Some people argue the coffee isn’t actually any good, but we drink it incessantly anyway. Ex-pats living abroad will have friends bring them cans of coffee when they visit, and we even set up Tim Horton’s restaurants at our army base in Afghanistan so our troops can have a little bit of home. Timmy’s coffee is as much a part of our national persona as hockey, poutine and beer.
[Read more...]