Can Bad SEO Hurt Your Brand?

A friend of mine is engaged, and I am to be one of her bridesmaids. As a four-time bridesmaid, I’ve unfortunately been to more wedding blogs and bridal shop websites than a sane human should. Some are fantastic, doing everything SEOs recommend: engaging and well-written content, a solid back link profile, good information architecture, attractive designs and clean code. And as with any industry, a large number are poorly designed and built, and even more poorly optimized.

Recently, my friend and I were going wedding dress shopping, and she sent me to the website of the bridal store she’d chosen. I was slightly horrified.

I’d like to say this was one of the worst wedding sites I’ve seen, but the errors they were making are quite common to sites across sites in all niches. From keyword stuffed content pages, to duplicate content, and spammy back links, this shop was doing nearly everything SEOs consider to be wrong.

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6 Tips for Protecting Your Brand Online

Having a website opens up your business to new customers around the world, but it also opens up your site and your brand to those that want to piggyback on your success. There are actually programs that go out there and crawl the Internet, sometimes called scrapers, and essentially steal all of your content. This means that potential customers wouldn’t know if they were visiting your business site or not and that is bad news for you. These scrapers are just one reason why protecting your brand online is an important part of doing business in today’s web-centered world.
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