6 Tips for Protecting Your Brand Online

Having a website opens up your business to new customers around the world, but it also opens up your site and your brand to those that want to piggyback on your success. There are actually programs that go out there and crawl the Internet, sometimes called scrapers, and essentially steal all of your content. This means that potential customers wouldn’t know if they were visiting your business site or not and that is bad news for you. These scrapers are just one reason why protecting your brand online is an important part of doing business in today’s web-centered world.
[Read more...]