by Dawn Wentzell on October 27, 2011
A friend of mine is engaged, and I am to be one of her bridesmaids. As a four-time bridesmaid, I’ve unfortunately been to more wedding blogs and bridal shop websites than a sane human should. Some are fantastic, doing everything SEOs recommend: engaging and well-written content, a solid back link profile, good information architecture, attractive designs and clean code. And as with any industry, a large number are poorly designed and built, and even more poorly optimized.
Recently, my friend and I were going wedding dress shopping, and she sent me to the website of the bridal store she’d chosen. I was slightly horrified.
I’d like to say this was one of the worst wedding sites I’ve seen, but the errors they were making are quite common to sites across sites in all niches. From keyword stuffed content pages, to duplicate content, and spammy back links, this shop was doing nearly everything SEOs consider to be wrong.
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by Dawn Wentzell on July 6, 2011
One of my favorite tools of all time is one I often find marketers have never heard of. A colleague told me just last week they hadn’t heard of it. Seriously? I can’t figure out how they managed to miss it. This single tool can help you get the ball rolling for all of your social media, brand management and online reputation management campaigns, and assist you with content creation and link building. It alone has saved me countless hours of mind numbing work and possible carpal tunnel.
It is, of course, Knowem (like “know ‘em”).
In essence, Knowem signs up for all your social media profiles for you. Like, 300 of them. Run an agency and frequently sign up social media accounts for clients? Save your interns from carpal tunnel and sign up for one of their plans. If you work for a large organization with many brands to manage, again save your interns the pain and sign up for a plan.
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by Tyler Hurst on March 24, 2011
There are plenty of people who claim that SEO is a science. They say nearly every problem can be solved with a repeatable solution and that high page ranking is more of a function of long hours than smart work. They are wrong.
Proper SEO is more of an art than a science. Sure, there are plenty of repeatable steps the best guys practice in order to up your website’s visibility, but to think there’s any kind of one-size-fits-all approach will get you in a situation just like JCPenney.
Here are a few of our most-seen SEO mistakes that far too many people make.
1. Serving broken pages with a 200 response code
So you moved content, deleted a page or just didn’t get around to finishing a page you started. Do you leave it there? Of course not, unless you’re Greyhound. Greyhound.com/locations should be redirecting to the new Greyhound locations page, but apparently whomever constructed their site doesn’t seem to think so.
Seems /locations would be the ideal place to find locations of Greyhound terminals on their site.
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by Chase Granberry on March 18, 2010
We’re excited to announce a pretty big new feature which will be live next week. We’ve been working with a few different API’s to bring in backlink data about any website. There aren’t that many sources for this information, and numbers from these sources can vary widely, which is why we decided to give you all of them, and let you choose which metric to look at. We’ve successfully incorporated data from Yahoo!, SEOmoz and MajesticSEO. We’re also pulling, in real-time, the latest blogs linking to any site. Here’s a preview of what you’ll see very soon.
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by Chase Granberry on November 12, 2009
A friend of mine, Travis Campbell, did a great review of AuthorityLabs on his marketing strategy blog. This is an example of how someone used AuthorityLabs to make sure their site is positioned where it should be during drastic changes. Travis had to merge two sites into one, and needed to easily ensure he retained his rankings. AuthorityLabs allowed him to get daily feedback on how changes he made to his site affected search engine visibility. He invested heavily in SEO and AuthorityLabs helped him protect that investment.
by Chase Granberry on October 26, 2009
Figuring out what terms your competition is trying to rank for can be a great way to find keywords to target. If you know what to look for, it’s pretty easy figure out. When analyzing the competition, though, make sure THEY know which terms to target. If they do, the quickest thing to look at is the title tag.
Many times important terms will be included within the title tag. I took a look at the top 5 brands that came to mind within the consumer wireless industry. Here are their title tags…
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