AuthorityLabs Blog

SEO

Insights from Summary Data

by Chase Granberry on October 5, 2009

There are a lots of ways to pull out insights from the AuthorityLabs interface. The Summary section can help people understand pure visibility of a site within search engines. Here are a couple examples…

This Summary section was pulled from a site tracking 1000 keywords. In the middle of August they pushed a big SEO update. The plan was for that update to fix a lot of on-page issues and it looks like it worked. When we started tracking these keywords they were doing really well on Google, relatively well on Yahoo! but they weren’t anywhere on Bing. You can see that by comparing average ranking data. Over the past month they’ve managed to improve their visibility on Bing quite a bit. They started with an average rank on Bing of around 100, and now they have an average rank of 56 which speaks a lot for some of the techniques they’ve used.

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Bing Changes

by Chase Granberry on June 1, 2009

We’ve been tracking quite a few domains and keywords on Live for sometime now. I was curious to see if Microsoft made an effort to improve the actual results within their new search engine Bing, and not just dress up Live.com results. It looks like they definitely made a few changes to how they rank sites. This isn’t the case for every keyword across the board, but a good amount of the keywords we’re tracking significantly changed positions on the 13th of last month.  Here are some examples …

bing-nationwide

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bing-watchery

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Click Rate for Organic Rank Positions

by Chase Granberry on March 3, 2009

I was curious as to how much more traffic a site could get if it was #1 vs. #2 and ran across this post from Jim Boykin’s blog. Evidently the data is from AOL from around 2006, which is a old but still relevant. This is why the SEO industry is getting larger every year compared to other marketing outlets given the current economic conditions we’re in.

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Search is Social

by Chase Granberry on March 2, 2009

Search Is Social‘Social media’ is the new craze because of how large sites like Facebook, MySpace and Twitter are getting. The web has been social since it’s existence, it’s all about communication and getting information from one place to another. Forums were around way before MySpace. These concepts aren’t new they’ve just been implemented in a way that makes it easier for people to connect.

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Canonical Tag is Useless

by Chase Granberry on February 13, 2009

The canonical tag is simply a way to silence webmasters.Webmasters and Duplicate Content

Yesterday at SMX West it was announced that Google, Yahoo! and Live have agreed upon a method to help webmasters define original content within a site. The canonical tag is a meta tag used to tell search engines which page to list in SERPs when multiple listings of the same, or very similar content exist in their databases.

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Ranking Reports are a Necessary KPI

by Chase Granberry on February 5, 2009

There’s a long standing debate about ranking reports as an KPI (key performance indicator) for the success of an organic SEO campaign. Obviosly, we like ranking reports :)

ranking-report-authoritylabs1

This post will go into a few reasons why they are necessary, and valuable data to have. Lots of people have weighed in on the topic …

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