There are literally hundreds of factors that go into search engine optimization, and it’s difficult for most people to think about all of them. That’s why companies are hired to perform SEO services, because they have the know-how and experience to get people ranked. Small businesses usually don’t have the resources to hire someone who’s going to do a great job for them. Like most things in life, you pay for what you get with SEO service providers. These days a lot of small business are trying to be smarter about search on their own. It’s not impossible to teach yourself SEO, if you have the time and desire anyone can learn enough to get by.
The best way for small businesses to increase their visibility online is through frequent and quality search friendly content generation.