Citation Labs Tools Make Link Prospecting Fun

Let’s be honest: there is a lot in the day-to-day job of an internet marketer that is downright tedious. But every once in a while you come across a tool that helps make those tiresome tasks enjoyable.

Citation Labs new Outbound Link Scraper and Contact Finder are two such tools, that make the task of link prospecting just a little bit easier.

I’ve spent the last several weeks at work reaching out to bloggers. It’s been a time-consuming, boring chore. When I started using the two new Citation Labs tools the other day, I wanted to stay late at work to keep playing with the tools and keep finding more link prospects.

So what do they do?

Outbound Link Scraper

Say you’ve found a really great directory of sites that is related to your niche. There are several categories and pages with links that you want to look at, but you don’t have time to open each one individually. Collect all of the URLs of the pages with links, and throw them into the Outbound Link Scraper. What you get back is every outbound link on all of those URLs, neatly collected in a CSV file.

I put in 11 URLs, and got back nearly 300 outbound links. It took just a few minutes to run the tool, and saved me 30 minutes or more. It also saved me from the carpal tunnel of copying and pasting that many URLs into a spreadsheet.

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Knowem: One Tool to Rule Them All

One of my favorite tools of all time is one I often find marketers have never heard of. A colleague told me just last week they hadn’t heard of it. Seriously? I can’t figure out how they managed to miss it. This single tool can help you get the ball rolling for all of your social media, brand management and online reputation management campaigns, and assist you with content creation and link building. It alone has saved me countless hours of mind numbing work  and possible carpal tunnel.

It is, of course, Knowem (like “know ‘em”).

In essence, Knowem signs up for all your social media profiles for you. Like, 300 of them. Run an agency and frequently sign up social media accounts for clients? Save your interns from carpal tunnel and sign up for one of their plans. If you work for a large organization with many brands to manage, again save your interns the pain and sign up for a plan.
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2 Free Tools for Your Budget SEO Suite

There are lots of great SEO tools for enterprises and agencies – if you’ve got the money to pay for them. The reality is, most companies have a software budget they have to stay within, and we don’t get all the fun tools we wish we could. I’m in this position now with my current employer.

With Google Analytics, Webmaster Tools, and the slew of free tools they offer that can be leveraged for keyword research, you’re off to a good start. Add these other free tools to help round out your suite:

Xenu’s Link Sleuth

While Screaming Frog has been getting a lot of well-deserved reviews lately, you can’t rule out Xenu, especially when you’re on a budget. The free version of Screaming Frog lets you run up to 500 URLs, but you’d be surprised how quickly you can hit that number if you’re including all file types.
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