Location-Based Data: The Next Frontier for Local Search?

When Google released their new Local search results format in October, 2010, SEOs quickly determined that the number of reviews and overall rating associated with a business were ranking factors. They also predicted that these would be quickly be gamed.

It was an easy ranking factor to launch the new integrated SERPs with, as they already had piles and piles of review data from their own properties as well as sites they’d partnered with. But Google’s algorithms are not static, and it couldn’t be too long before the Local algorithm included other ranking factors.

Now, it looks like they might be starting to think about other options. A paper submitted to the upcoming Very Large Data Bases conference, on Hyper-Local, Directions-Based ranking and written by two Googlers along with two other researchers, proposes a method for using direction queries…say, of the sort a user might enter into Google Maps…to determine interest in particular places that could possibly be used for ranking such places.
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Tweets for Boobs Status

An update on #tweetsforboobs, but first … thanks for everyone’s participation so far. You all have been amazing!!! Keep it up!

How #tweetsforboobs Started (if you’re curious)

We’re really happy to be involved with the #tweetsforboobs twitter campaign for breast cancer awareness. At the beginning of September I decided I wanted to do something non-profit oriented on Twitter. I bounced the idea off of my buddy Josh Strebel, he liked it and reminded me that October is breast cancer awareness month. I have a few women very close to me who are currently fighting breast cancer or have survived it. Because of that, I really wanted to see if we could make something work, on Twitter, to 1) help raise awareness, and 2) generate donations. A few days later we bought the domain tweetsforboobs.org and started putting things in motion.

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Search is Social

Search Is Social‘Social media’ is the new craze because of how large sites like Facebook, MySpace and Twitter are getting. The web has been social since it’s existence, it’s all about communication and getting information from one place to another. Forums were around way before MySpace. These concepts aren’t new they’ve just been implemented in a way that makes it easier for people to connect.

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