Do you know your search engine visibility? Most webmasters should have a general idea of how many of their domain’s pages are indexed in a search engine. While the number in your head may not be exact, you should know whether you have 500 pages indexed or 5,000 pages indexed. What if you only have 500 pages indexed but you know your site has in excess of 5,000 pages? Something is obviously wrong and this is where our new indexed page feature comes in handy.
The new indexed page features allows you to quickly look at how many pages you have indexed in the three main search engines: Google, Yahoo, and Bing. You can not only get an instant look at how many pages are currently indexed but also look at the historical data available with one easy-to-read graph.
As a webmaster you should be concerned if you notice significant disparity between the number of pages indexed by each of these three engines. If Google has 250,000 pages indexed but Yahoo only has 13 pages, then it is your job to determine why there is such a large difference. The missing pages could be costing you business if people can’t find what they are looking for on your site while using Yahoo as their search engine.
Typically this problem is a direct result of a site structure or crawling problem. Although the problem may be easy to fix if you never bothered to look at the difference between search engines, you wouldn’t even know the problem existed.
Another benefit of the new indexed page feature is to track your site over time. If you have a graph like the one below, which includes a drastic drop off in pages indexed, then you know that you have to research why your indexed pages were cut in half.
Was there a site structure change made in that time period? If there wasn’t you should check to see if pages are throwing a 404 error and have since been removed from the search engine. Alternately there could be a crawl error or even a change in the way that the search engine operates. All of these are realistic possibilities and if the problem is on your end, you need to fix it. Again if you weren’t aware that the problem existed you wouldn’t know that it needed fixed.
What this all comes down to is that you need to know what your search engine visibility is, not just today but what it was six months ago and what it should be tomorrow. The new tool allows you to track this visibility over the long term and account for any changes. With so many consumers turning to the Internet to do their business, it is important that your site is properly indexed and that potential customers don’t end up on a competitor’s site because you weren’t keeping track of your own.