We found out this week that pretty soon all keywords will be “Not Provided” and many SEO’s are very upset, with good reason. We would love to know your feelings on this latest news. Many of us have been changing strategies since the whole “not provided” thing started by analyzing a variety of data to determine what is effective/working and what is not.
I personally recommend using a tool like Authority Labs to keep track of where you are ranking for keywords and then cross-referencing this data with page visits, site/page performance and your conversion data to get some great insights. There will be many great articles coming up with strategies you can use so pay attention in the next few weeks; keep your eye on Twitter and the search blogs. So far I think Rand at Moz has offered some of the best advice, but there will be more tips coming.
If you have missed news about “Not Provided” and/or the online response I have created a list of articles that are educational and helpful.
- Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks – Danny Sullivan
- Here Comes “100% Not Provided,” As Google Begins Encrypting All Non-Paid Searches – Danny Sullivan
- How Google could have made the Web secure and failed — again – Danny Sullivan
- Google’s keyword data apocalypse: the experts’ view – Graham Charlton
- (not provided)—Distilled’s thoughts in review – Ben Estes
- Google Keyword (Not Provided) – Arron Wall
- #NotProvided? Not Important. – Jenny Halasz
- When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? – Rand fishkin
- A Day in the Life or: How I Learned to Stop Worrying and Love (not provided) – Josh Pratrice
- On Google Keyword Data, an open letter to clients – Jim Hedger
- Not Provided Keywords – SEO Reporting Without Keyword Data – Michelle Noonan
- What Google’s Keyword Data Grab Means — And Five Ways Around It – Ruud Hein
- Google Not Provided Update: New Spike, Projected to Hit 100% by Dec 15 – Jessica Bowman