What businesses can learn from Charlie Sheen

“I am on a drug. It’s called Charlie Sheen.” – Charlie Sheen on ABCNews.

If there’s one person just about everyone would likely choose to be for just a few hours, Charlie Sheen in the middle of one of his now epic binges would likely be very high on our secret list. Most people will tell you that Sheen is an absolute madman and is absolutely killing his career with recent choices.

They are wrong. In case you’re unaware with how the celebrity business works, hype rules. The people that are brightest in the public’s eye, and last the longest there, are often the ones that can command the largest paychecks. Not that we would recommend anyone pull anything resembling a Sheen, but there are a few things businesses could learn from.

Forget about the curve ball, Ricky. Give'em the heater.

1. Own up to your actions
Sheen ain’t denying much. He’s not hiding behind lawyers or PR flacks, nor does he come off as anything resembling scripted in his many interviews. He’s candid, and that’s why we’re all fascinated.

2. Go big
No one is accusing Sheen of being timid. The man has tiger blood running through his veins. Every campaign, speech, customer interaction and sale should be treated as a main event and given your all.

3. Be available
Is there any network that Sheen hasn’t been on this week? He’s managed to be so ubiquitous that his coverage overshadows the Oscars, certainly not an easy task. He’s ready when the cameras are.

4. He looks battle worn
While definitely a result of his lifestyle, Sheen’s gaunt appearance, barely styled hair and casual attire does wonders in making him look trustworthy. He’s out there, warts and all.

5. He’s a quote machine
“I’m not bi-polar, I’m bi-winning.”

“I’m tired–I’m so tired of pretending like my life isn’t perfect and bitching and winning every second and I’m not perfect and bitchin’ and just delivering the goods at every freakin’ turn.”

“You have the right to kill me, but you do not have the right to judge me. Boom. That’s the whole movie. That’s life.”

None of us recommend you spin off these wonders, but they are beauties. Imagine if your company combined a whole lot of honesty with a bit of passion? I bet you’d be able to talk like a normal person, too.

And that’s just it. We’re fascinated with Sheen because he’s real. There’s no faking what he’s doing, no way to have this craziness planned out ahead of time. He’s the anti Joaquin Phoenix.

How real are you?

About Tyler Hurst

Tyler Hurst is a Phoenix-based writer, storyteller, sometimes marketing guy and full-time inspirator. He likes to think he can help people.

Filed under: Strategy, Tips

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