What Makes Someone Leave a Website [Infographic]

This infographic by KISSmetrics breaks down 8 areas of a website that often have issues that can cause visitors to leave a website. Each area also includes “what not do” and “how to fix” common problems. Three areas mentioned that I really agree with are:

  • #3 Bad Content Structure – I will not hunt for info, I will just leave.
  • #4 Obtrusive Use of Audio and Video – please people turn these off!
  • $5 The Registration Requirement – If I am required to register I just leave.

I think this infographic can be very educational for business owners and web development agencies trying to educate business owners.


About Melissa Fach

AuthorityLabs Community Jedi - Melissa Fach is the owner of SEOAware, LLC that specializes in consulting and training businesses. She is also the Community Jedi at AuthorityLabs, an associate on the Community Team at Moz, a past Editor of Search Engine Journal and a big cat volunteer. You can find her on Twitter @SEOAware.

Filed under: Featured, Infographics