What Makes Someone Leave a Website [Infographic]

This infographic by KISSmetrics breaks down 8 areas of a website that often have issues that can cause visitors to leave a website. Each area also includes “what not do” and “how to fix” common problems. Three areas mentioned that I really agree with are:

  • #3 Bad Content Structure – I will not hunt for info, I will just leave.
  • #4 Obtrusive Use of Audio and Video – please people turn these off!
  • $5 The Registration Requirement – If I am required to register I just leave.

I think this infographic can be very educational for business owners and web development agencies trying to educate business owners.

leaves-a-website

About Melissa Fach

Melissa Fach is the owner of SEOAware, LLC that specializes in consulting and training businesses. She is also an associate on the community team at Moz, a writer at CopyPressed, the past Editor of Search Engine Journal and a big cat volunteer. You can find her on Twitter @SEOAware.