Nothing is more irritating than working really hard to get a page to rank and having some other page, that appears to have not tried, rank higher than yours. Why does this happen? Well, there could be several reasons. In the video below Rand Fishkin explains what factors may influence these types of rankings.
Rand is going to walk you through each possibility and give you tips as well. This is an important video for EVERY business to watch; the information is extremely valuable. Please watch and gather information you can use with your boss, manager or clients.