This infographic, by Adobe and Econsultancy, breaks down some of the key digital trends for 2013. It states that 2013 is “The Year of Content” and then shows you the top priorities for marketers in companies and in agencies. This data came from the Digital Intelligence Briefing, which is available for download.
The main takeaway from this infrographic is that great content marketing is not easy, but it is a “must” for all businesses. I think all businesses need to start understanding the importance of content marketing strategies and how critical it can be for branding, target marketing and conversion. However, to meet your goals with content marketing it is critical that businesses find the right agency or consultant to help them create strategies that will work. We have some links to some great guides on how to get started with content marketing.