Remember your mobile website users are fast-paced. When they are on their phone, they want everything easily accessible and on the fly. They do not have the time or patience to sort though website that is clunky and full of salesy BS trying to sweet talk into their wallet. They want to get right down to the point and get their fast. Make sure you that the first thing they see when they land on your mobile site is the most important information.
Here are 7 quick mobile website design no-no’s:
1. Using Pop-Ups. Pop ups can be a pain in the you know what, and just downright annoying. On mobile devices they are a HUGE problem! The mobile user has to fight to try and get the screen just right in order to be able to close the pop up. Don’t leave them on your mobile website to distract that on-the-go mobile user.
2. Burying Company Contact Info. Make sure your contact info is easily accessible. After all, don’t you actually want the customer to be able to contact you if they are interested in your product and services?!
3. Too Much Text. People using mobile devices are moving. They want to find the information that they need as quick and easy as possible. So don’t make them sift through loads of text and other crap that they DON’T need in order to find what they DO need. Less is more when it comes to mobile website content.
4. Links and Objects Too Close Together. It doesn’t matter who you are, ALL fingers are fatter when navigating on a mobile device! When links and objects are placed too close together it leads to wasted time, effort, and energy for all parties involved.
5. Buttons Too Small. Guess what?! Fat fingers strikes again! Buttons should always be big enough for our fingers. And they should be a safe distance apart so users are not tapping the wrong button. That is so frustrating to be meaning to hit one button but hitting another because it is so close to it. Then you have to spend twice as long navigating you way around because you have to keep backing up. This can lead to mobile users just completely abandoning the effort involved to view your mobile site.
6. Burying the Call-to-Action. As you know, mobile screens are very small, so keep your call to action within the visible screen people see when they land on your mobile site or your conversion rates will suffer. I mean if they can’t see your call to action they certainly probably aren’t going to do what you desire them to do.
7. Long Confusing Forms. Remember your mobile users are on-the-go and often in a hurry to get the information they need. Only use a form if absolutely necessary, and be sure to ask for as little information as possible. If it isn’t essential, save it for your desktop site. The best forms are probably just name and email address unless it is absolutely necessary to obtain more information from the user. The last thing you want is them to get frustrated having to fill out a long form and just abandon your mobile site. We have all been there and done that.
By using the tips above when doing your mobile website design you should create a better overall user experience for your mobile website users, making them appreciate your brand and efforts. Hopefully you will see great strides in your conversion rates. And don’t forget to have your analytics set up for your mobile site as well! You want to be able to track your efforts!