I’m sure many of you have read Brian LaFrance’s latest post on how Google looks at your page titles. If you haven’t checked it out yet. Do ett!
In this tutorial, I will show you how to take your page titles and give them a make over! Screaming Frog is an incredible tool to do that with. I’ve released two other tutorials on how to use Screaming Frog, and how to pair Screaming Frog with Google Analytics. Check out the full video tutorial below. Or scroll down for the picture-book-walkthrough.
Step 1 – Page Title Length
Brian and I collected and analyzes thousands of site’s page titles. We found that Google most commonly changes your page titles to be within the 50-59 character range. Fun fact: the optimal pixel width for a title tag is 512 characters.
Step 2 – Filter Options
Feel free to scroll over and filter by Title Length or Title Pixel Width. Simply click on the column title.
Step 3 – Lower Window Magic
Many Screaming Frog explores seldom use the lower window. I touched on this window in earlier tutorials. But, we’re really going to dive in and take full advantage of these features.
URL Info: This tab contains a snapshot of the following elements:
- Status Code
- Content Size
- Meta Description
- Canonical Link
- Word Count
Step 4 – #AllTheLinks
In the next tab over you can view which links are linking to the page you have selected, and are linking away. You can even check on your Anchor Text and Alt Text for each of the links.
Step 5 – Images
This info is helpful to check if your images have the proper Alt Text and what they’re linking to.
Step 6 – Bread Winner! – SERP Snippet
Pro Tip: To bask in the full glory of the SERP Snippet window, resize it be clicking and dragging the dotted lines.
SERP Snippet: This tab gives you an overview of how your landing page looks in Google.
Step 7 – Check yo’self
If you look to the right of your SERP preview, you can see a character counter and pixel width counter. Screaming Frog highlights the title metrics in red if they are greater than what would be viewable in Google. So helpful!
Step 8 – A New View
This view also allows you to view your SERP Snippet as if you were viewing them on desktop, mobile, or tablet.
Step 9 – Try, try, again
One really cool tool in Screaming Frog is that you can edit your page titles and meta descriptions. You can use this to edit multiple landing pages and then export those edits and then ad them to your site.
Pro Tip: There is a little bug. If you want to reset the Title & Description to the original version make sure you don’t navigate away from this selected landing page.
Step 10 – Tips ‘n Tricks
Scroll over different parts of the SERP Snippet to get tips on each other the aspects.
Step 11 – Export
Change the titles/meta/keywords/etc to the correct lengths, then export them!
Step 12 – Pretty Time!
Check out the conditional formatting section of my tutorial for a detailed walk-through. Or, if you’re most confident in your Excel skills then you can reference these cheat sheets on how to format your results.
And happy exporting!