Posts By: Ashley Ward

Learn How to Market to Millennials From a Millenial

Hi, I’m Ashley and I’m classified as a “millennial”. I’m also one of the hardest generations to market to digitally. I come equipped with a digital and marketing-focused mindset. I’m tech-heavy, can type faster than most, and can see spam from a mile away. Marketers are having to compete for my attention among all of… Read more »

Write Better Text Ads: Improve Your CTR With These Text Ad Tips

Writing advertisements is challenging. We’re essentially trying to craft copy that asks someone we’ve never met to make an action, and we’re willing to pay for them to make that action. The action is usually something simple, like clicking through from an ad and landing on a web page or calling a business directly from… Read more »

Mailchimp Adds Facebook Advertising to Their Email Marketing Platform

Small businesses can now work on email marketing campaigns in the same place as their Facebook Ad campaigns thanks to Mailchimp’s newest feature. Mailchimp’s newest addition makes it possible for users to quickly and simply create Facebook Advertisements and retargeting campaigns all within their platform. This is a huge opportunity for small businesses who may not have the time… Read more »

Google’s Newest Penalty Rolls Out: Intrusive Interstitial

Have you noticed the words “intrusive” and “interstitial” thrown around a lot lately in the digital world? You’re not alone – and there’s good reason to notice. Last August, Google announced in their Webmaster’s Blog how they were going to simplify mobile search results using two updates. The first was to remove the mobile-friendly label… Read more »

Facebook’s New Dynamic Ads Update Steps Up the Remarketing Game

Facebook is making an update to their Dynamic Ads that will better display relevant ads to users. The technology behind this update is similar to how pay-per-click ads are shown to users based on search results and keywords. Advertisers will be able to remarket even more effectively to users based on actual purchase intent. Updates are… Read more »