Posts By: Ashley Ward

Google Cracks Down on False and Offensive Content

Google is finally ready to address the excessive amounts of false and offensive content appearing in their search results. Removing false and offensive content from populating in their giant search engine isn’t going to be a quick process, though. It will take Google a long time to filter through and remove all of the inaccurate… Read more »

Psychological Marketing Strategies That Work

What makes a customer want to buy a product? What makes them become loyal to a brand? Consumer behavior is incredibly interesting, and sometimes the answers are a lot simpler than us marketers make them out to be. A lot of a consumer’s purchase decisions can be explained by their psychological habits and behaviors –… Read more »

Load Faster: How to Optimize Your WordPress Website

Does your website load painfully slow? There’s a few reasons why.  Before we get into why, let’s look at the damage a slow loading website can do to a business. How fast should a website load? Well, 47% of consumers expect a web page to load in 2 seconds or less. If your site surpasses… Read more »

Digital Commercials: The Many Channels You Can Advertise On

Commercials aren’t just for television. The digital world has many, many opportunities for commercials. If you’ve pursued just about every type of marketing avenue and are running out of ideas, or just need a new and fresh approach to your marketing strategy, I highly recommend giving digital commercials a try. Any industry can find some… Read more »

Learn How to Market to Millennials From a Millenial

Hi, I’m Ashley and I’m classified as a “millennial”. I’m also one of the hardest generations to market to digitally. I come equipped with a digital and marketing-focused mindset. I’m tech-heavy, can type faster than most, and can see spam from a mile away. Marketers are having to compete for my attention among all of… Read more »

Write Better Text Ads: Improve Your CTR With These Text Ad Tips

Writing advertisements is challenging. We’re essentially trying to craft copy that asks someone we’ve never met to make an action, and we’re willing to pay for them to make that action. The action is usually something simple, like clicking through from an ad and landing on a web page or calling a business directly from… Read more »