Posts By: Ashley Ward

How Your Competitors Keywords Can Help You Choose Your Own

Keywords live in every aspect of digital marketing; websites, ads, social media, blog posts. Your keywords are an extension of your business and your brand and you’ve probably poured over the research of which keywords suit you best. But competitor analysis is key to truly find the best keywords to target. What your competition is… Read more »

How to Write Evergreen Content For Your Blog

Creating blog posts to market your company or brand aids you in a few different ways: Establishes your company as a thought-leader and expert Lets you create keyword rich content to help with SEO Creates brand awareness A key part of marketing articles for a blog is “evergreen content.” It’s a phrase that is thrown… Read more »

The 3 E’s of a Content Marketing Strategy

Content is at the heart of successful digital marketing. It comes in many different shapes, sizes and formats: blogs, videos, surveys, polls, infographics – you name it. Which makes it even harder to find companies that don’t have some sort of content strategy in place, whether it’s complete or not. Content’s popularity and impact on… Read more »

Mobile First Indexing: Everything You Need to Know

SEO is gearing up to have its own ‘Year of the Mobile’ thanks to Google’s mobile-first indexing. This is the next step in Google’s dynamic efforts to improve search. Google’s shift to mobile-first indexing is in response to their understanding that the majority of search queries are taking place on mobile devices. Some researchers suggest… Read more »

The Do’s and Don’ts of Reporting SEO to Clients

Unfortunately, many digital marketers and SEO experts miss the mark when it comes time to showcasing the effectiveness of their SEO campaigns. This disconnect is commonly caused because we, as SEO and digital marketing people, live and breathe SEO. Your clients, on the other hand, do not and, we sometimes fail to take that into… Read more »

Data Overload: The Issue With Being Too Data Driven

Big data analytics has permanently altered the marketing landscape – making things a bit more complicated. The data that companies have access to today is like a treasure trove of actionable insights which can be leveraged to improve the way business is done. Digital marketing thrives in the world of data-born dashboards. And as a… Read more »