Posts By: Ashley Ward

Focusing On Less Competitive Terms To Boost E-commerce Sales And Visibility

E-commerce businesses are, sometimes unwittingly, involved in a gold rush that has the popularity of the Californian and the value of the Australian. The difference in these wealth wars is it isn’t a battle over scintillating metals, but rather actionable keywords that promise to improve visibility and, ultimately, sales. The Internet has left a permanent,… Read more »

How To Create Content That Will Drive Engagement, New Visits And Rankings

Content is the single biggest driver of website traffic. Often regarded as the “lifeblood” of a website, traffic is a big component in judging a page’s success. More traffic creates more opportunities to convert and potentially spike revenue. Yet, the way we create content isn’t always thought out. Content’s titanic impact on critical metrics and… Read more »

The SEO Checklist For PWAs

Progressive web apps (PWAs) have been stirring the mobile experience pot ever since Google first brought the term to common usage in 2015. In a world that is increasingly glued to their mobile devices and accompanying apps, it only makes sense to create experiences that aim to, as senior software engineer at Google Alex Russell… Read more »

How to Use Your Content to Improve Dwell Time

Whenever I think of improving dwell time on pages, that classic scene from the movies plays in my head. It’s the scene where one of the “good guys” has to distract a not-so-bright sentry, while the rest of the heroes slip past undetected. We watch as the character goes to comic lengths to keep that… Read more »

Tips to Make The Most Out Of Your Google My Business Listing

Google My Business (GMB) is a tour de force when it comes to business visibility and localized SEO. Many SEO strategies and digital marketing efforts start with GMB because it drastically improves a business’ chance of getting noticed. Not to mention, it’s just a great resource for giving potential customers a one-stop-shop for all of… Read more »