Posts By: Ashley Ward

Landing Page 101: How to Make Your Best Landing Page, Yet

Whether you’ve created a hundred landing pages or don’t know how to create your first, there is always room for improvement (and conversions) with landing pages. Especially since only 2​2% of businesses​ are actually satisfied with their conversion rates.​ More often than not, businesses are missing out on potential conversions because of poorly thought out… Read more »

Social Media Best Practices Part 2: Rules to Live By

In Part 1 of Social Media Best Practices, we reviewed different tactics and tips to improve business accounts for Twitter, Facebook, Instagram, and LinkedIn. Part 2 of this series covers rules everyone and anyone who manages social media accounts should live by. Long gone are the days of publishing unorganized content and hoping for the… Read more »

Facebook Improves the “Like” Button With Reactions

With over 1.5 billion monthly active users, Mark Zuckerberg and the Facebook team has to expect that feedback is going to happen. As with anything large and successful there will be complaints, recommendations, and negativity. After several years of the same complaint, Zuckerberg and his team have finally listened and have launched Reactions. This new… Read more »

Marketing Made Sexy: How to Market a Boring Industry

Some brands can be more appealing to market for than others. This isn’t always the business’ fault, as it is the industry they’re in. With the right attitude and knowledge, any industry can quickly be marketed as “sexy” and have the appeal needed to attract the right demographic. Apple is a great example of a… Read more »

Twitter Advertising 101: How and Why to Advertise on Twitter

Are you an active Twitter user? If so, you’ve probably noticed a few posts a day labeled “Promoted”. These are Twitter’s advertised Tweets and are advertised by 100,000 different profiles. With that low of an amount of advertisers on Twitter, this social network makes for a much less competitive place to advertise on with over… Read more »