Posts By: Ashley Ward

Demystifying the Crawl Budget

Crawl budget is a bit like New Yorker cartoons or modern art. We’ve all seen it and like to pretend we understand what it is, but the truth is many SEO experts don’t have the deep understanding on crawl budget optimization nor really understand how it can be improved. Most importantly, it’s important to know… Read more »

How Your Competitors Keywords Can Help You Choose Your Own

Keywords live in every aspect of digital marketing; websites, ads, social media, blog posts. Your keywords are an extension of your business and your brand and you’ve probably poured over the research of which keywords suit you best. But competitor analysis is key to truly find the best keywords to target. What your competition is… Read more »

How to Write Evergreen Content For Your Blog

Creating blog posts to market your company or brand aids you in a few different ways: Establishes your company as a thought-leader and expert Lets you create keyword rich content to help with SEO Creates brand awareness A key part of marketing articles for a blog is “evergreen content.” It’s a phrase that is thrown… Read more »

The 3 E’s of a Content Marketing Strategy

Content is at the heart of successful digital marketing. It comes in many different shapes, sizes and formats: blogs, videos, surveys, polls, infographics – you name it. Which makes it even harder to find companies that don’t have some sort of content strategy in place, whether it’s complete or not. Content’s popularity and impact on… Read more »

Mobile First Indexing: Everything You Need to Know

SEO is gearing up to have its own ‘Year of the Mobile’ thanks to Google’s mobile-first indexing. This is the next step in Google’s dynamic efforts to improve search. Google’s shift to mobile-first indexing is in response to their understanding that the majority of search queries are taking place on mobile devices. Some researchers suggest… Read more »

The Do’s and Don’ts of Reporting SEO to Clients

Unfortunately, many digital marketers and SEO experts miss the mark when it comes time to showcasing the effectiveness of their SEO campaigns. This disconnect is commonly caused because we, as SEO and digital marketing people, live and breathe SEO. Your clients, on the other hand, do not and, we sometimes fail to take that into… Read more »