Posts By: Ashley Ward

How To Make Your Business Mobile: Part 2

When it comes to mobile marketing, don’t be afraid to think outside the box. There’s the most basic and mandatory ways to update your mobile marketing, which we discussed in Part 1 of How to Make Your Business Mobile, and then there’s ways to take it a step futher. Mobile-responsive websites, local search, and mobile… Read more »

How To Make Your Business Mobile – Part 1

April 21, 2015 was the first official day of Mobilegeddon and the first day Google began quantifying mobile-friendliness as a ranking factor. How responsive your website and business information is for mobile is now a part of Google’s ranking. Several of the top players in the industry warned marketers about Mobilegeddon and how it would… Read more »

Facebook Redefines Cost Per Click For Advertisers

If you are advertising on Facebook in one way or another, w​hich you should be,​ one of your ads most likely has something to do with Cost Per Click (CPC). Facebook’s latest update to it’s advertising service narrows down your marketing dollars to focus spend strictly on the type of clicks you actually want, versus spending the… Read more »

6 Ways to Increase Rankings Using Social Media

Search engines like Google, Yahoo, and Bing can populate social media pages as search results. Occasionally, a Facebook business page will even rank higher than the actual business website will. How does this happen? Search engines want to populate results people want. So if users engage with a specific keyword-rich post on Google+ more than… Read more »

How to Respond to Negative Feedback Online

As a business owner, I understand how much it hurts when someone doesn’t appreciate your business or your employee’s hardwork. No matter how hard you try to always put your best foot forward, there will always be someone who has something negative to say about your business. The accessibility and ease of the Internet encourages… Read more »

How to Run a Successful Social Media Contest

Contests are a great way for businesses to increase engagement and gain leads. Hosting one on social media is even better. With so many ways to engage, share, and make your contest viral, social media is the perfect place to host your next contest. Follow the tips below and you will be on your way… Read more »