Posts By: Ashley Ward

Christmas is Coming: Holiday Marketing Strategies to Start Prepping For

It’s never too early to start preparing for the holidays! Although I haven’t begun my Christmas shopping yet, I have started strategizing holiday campaigns and expectations, as you should be too. Retailers big and small have already begun hinting at the holiday season and are excitingly awaiting the launch of their holiday campaigns. Once summer… Read more »

Ask the Experts: Will Artificial Intelligence Affect SEO?

The topic of artificial intelligence is one that has been growing in popularity recently. Both businesses and consumers are loving the advancements and engaging with AI on a regular basis. 32% of executives say voice recognition is the most-widely used AI technology in their business.   The reality of AI shows how far and fast… Read more »

Get Your eCommerce Website Ranking on Page One With These Tips

These days having an eCommerce website can be more competitive than a storefront. With outlets like SquareSpace and the range of eCommerce WordPress themes available, building an online website can be done by just about anyone, web developer experience or not. Which means just about everyone is building an online store and competing for your… Read more »

The Future of Content: How Content Marketing is Changing

When I began my career I was a journalist. A proud, I’m-going-to-save-the-world type of journalist. Then, the digital marketing age hit, and it hit journalism hard. Print wasn’t nearly as exciting as the web was and us journalists needed to adapt. Instead of publishing in print, we needed to publish online and create online-friendly content…. Read more »

Google Updates: What Has Happened in 2017 So Far

Last year was all about AMP and AI. Updates happened across platforms from month to month, as they usually do, but the biggest focus was AMPing up websites and preparing ourselves for marketing to the AI generation. We’re a little more than halfway through 2017 and updates have been happening left and right in the… Read more »

Stop Producing Bad Content With These Content Marketing Tips

It’s quite treacherous having to sift through all of the cyber content we’re thrown at now a days. Some of the content is actually good, it’s informative and tells a story. While other content lacks in every aspect of the word good. It’s too short, tells me nothing, and leaves me with a bewildered look… Read more »