Posts By: Ashley Ward

Top WordPress Plugins & SEO Tools To Optimize Your Website

Like football fans talking about their fantasy team, search optimization experts love to talk about their starting lineup of WordPress tools and plugins for SEO. Chances are, this is not your first encounter with a guide like this. There’s a lot of them out there because every SEO expert has their own unique opinions and… Read more »

6 Out Of The Box SEO Tips To Boost Traffic Online

We’ve spent an abundance of time discussing the most impactful and important strategies when it comes to the SEO world: creating engaging content conducting keyword research forming reputable linking structures ensuring site markup is correct and free of error etc. In fact, we’ve spent so much time (and will continue to spend more time) dissecting… Read more »

The Ultimate Checklist of 2018’s PR Trends Online

If you were stranded in the wilderness, your survival would hinge upon your ability to find water, food, and build a shelter to protect against the elements. Thriving in the PR trends of the world also requires certain skills and resources. Many of these are innate, like creativity and organization. Others, however, require a little… Read more »

Why You Should Use Google Trends For SEO (And Fun)

I’ve always been a fan of Google Trends. At times, my fandom for the tool has even bordered on addiction, especially when a colleague introduced me to the gamified version of Google Trends, Trendquiz (clicker beware). With Google’s recent update to the Trends tool, I felt it was an appropriate time to look at some… Read more »

What Sentiment Analysis Can Tell Us About Our Content And SEO

Have you ever wondered how audiences feel after engaging with your brand and its content? Sure, they may be compelled to hit that “Like” or “+1” icon, but that doesn’t give much insight into why they liked it or what sort of response or emotions were invoked. Yet, we know that strong emotional response can… Read more »

The 6 Key Principles To Creating Contagious Content Based On Data

Whenever someone talks digital marketing, SEO, content creation or the like, there’s a near-natural instinct to spoon-feed the audience with buzzwords: optimization, personalization, enhanced ROI, metrics, engagement, KPI, customer experience and, of course, data-driven. Conversations about data and business analytics tools are nearly as widespread and populous as snapping selfies and YouTube videos about cats…. Read more »