Posts By: Ben Cook

The Most Effective Link Request Email

As soon as marketers figured out that links helped your site rank in Google, SEO blogs started writing posts about how to get more links. Over the years we’ve burned through several link building ideas and trends including reciprocal linking, link wheels, widget spam, paid links and link networks. And, while many SEO agencies now… Read more »

The Consumerist Commits SEO Suicide

It’s not often we get to watch an extremely popular site commit SEO suicide but that’s exactly what’s going on over at Consumerist. On September 20th the site was apparently hacked and began redirecting users off to other spam sites. As is often the case, the site was compromised via “systems maintained by our former… Read more »

A Call for Scientific SEO Testing

“The trouble with the world is that the stupid are so confident while the intelligent are full of doubt.” – Bertrand Russell I’m not sure about the world at large, but that quote by Bertrand Russell pretty much nails the SEO industry. In an industry governed by an algorithm that reportedly incorporates over 200 factors… Read more »