Posts By: Jayson DeMers

How to Use Social Media to Improve Your Reputation

Social media has been a godsend for businesses across nearly all industries. Its value lies in its versatility and ability to help companies achieve various goals. While marketing and networking are often the first things that come to mind, social media is also perfect for reputation management and boosting your credibility. By using the right… Read more »

Top 7 SEO Tactics in a Post-Penguin 2.0 Era

Being the top dog in the search engine realm, Google has the luxury of essentially dictating the state of the SEO industry. Whenever they decide to tweak their algorithm via updates like Panda, Penguin and Penguin 2.0, this heavily impacts which tactics are effective and which ones become defunct. To achieve favorable rankings and maintain… Read more »

How to Cut Marketing Costs without Compromising Quality

Reaching your target audience and getting adequate exposure is an integral part of running a successful business. Even with the best products or services, sales can be minimal without an effective marketing campaign in place. While dishing out big money for advertising may not be a problem for large businesses, it just isn’t an option… Read more »

Effective Environmental Branding & the Parallels with Website Design

Retail stores at the mall, restaurants, hotels, and many other businesses are more successful when they create a brand experience and mood using their location. Branding can be coded into your office’s architecture, decor, music, and packaging, which empowers your company to be associated in customers’ minds with certain aesthetics and values. For example, Abercrombie… Read more »

Welcome to the New World of ASO (App Store Optimization)

The mobile landscape is constantly evolving, and for people who are in the web marketing business, change means new opportunities. Those accustomed to traditional SEO methods have found adapting to the new environment is both exciting and confounding. The Big Questions in Today’s New Environment Include: What are the best ways to market apps in… Read more »

6 Fatal Customer Relations Mistakes

Customer relations is one of the most important parts of any business, and there’s plenty of room to make mistakes. When customer service goes bad, the entire company can quickly feel the effects. It can be challenging to bounce back from a bad customer service event, because the company’s reputation has been marred. Customer service… Read more »