Posts By: Melissa Fach

SEO in the Auto Industry: An Interview with Greg Gifford

We hear and read a lot of SEO tips on several niches, but one I don’t hear talked about much in the SEO realm is the auto industry. In fact, the only person I have personally heard discussing it is Greg Gifford, Search and Social director at The auto industry is HUGE and they have incredible monthly marketing budgets. This is… Read more »

Why Keyword Rank Tracking is Still Important


Folks ask me all the time what AuthorityLabs is. When I explain we offer keyword rank tracking I am often asked why it is needed. I am always surprised at the question. I often find that the people asking are newer to online marketing or SEO and they have read that “keywords” don’t matter. Keywords… Read more »

The Changes in Search & Social in October


We all know that the search and social industry changes rapidly. There were many changes across the niches in October. You may have missed some of these changes, so here is a rundown of the items we feel could be important to you. RankBrain Google has confirmed RankBrain, which is what they call their machine-learning artificial intelligence system… Read more »

Pubcon Las Vegas 2015 Evening Events List


Here is a list of events we know of so far. If more should come up we will add to this list. We look forward to seeing you in 10 days! Monday, Oct. 5 5:30-7:30pm The Pubcon Kickoff Networking Reception at the South Hall Las Vegas Convention Center in Salon A. This is open to all… Read more »

Tips on Networking at #Pubcon Las Vegas 2015


We have a lot of tips for you today. First, we have networking tips from the Pubcon Facebook group and then we have our “Pubcon Survival Tips” hangout video with Dave Rohrer & Simone Heseltine, which is full of tips for networking, making the most out of the conference and handling the after-conference activities. Simon Heseltine  –… Read more »