Posts By: Timothy Carter

How Is Machine Learning Shaping the Future of SEO?


SEO has always been an area of constant change. From its inception in the early 2000s when webmasters started figuring out they could manipulate results to today’s era of content and user experience prioritization, it’s commonly accepted that a new update or new technology could force a major change to your strategy—at virtually any time…. Read more »

4 Deadly Mistakes Trade Show Exhibitors Make

Even companies that have been in business for years often make mistakes when they go to trade shows. These 4 deadly mistakes will stunt your business’s growth. If you’re already making them, it’s time to reconsider your approach. 1. Creating Conversation Barriers Image via Flickr by U.S. Army Corps of Engineers Savannah District You and your… Read more »

The 4 Step Process For Creating Your Brand Voice

When someone you know well starts talking, you don’t have to look to see who it is. You know the sound of his voice, the language he uses, and how he puts inflection on words and sentences. This kind of intimate knowledge is what you want your customers to have with you. You’d like them… Read more »

5 Types of Link Bait Options That Work

Some people make the mistake of thinking that link bait strategies have to rely on building connections between websites that they already own or control. This is actually one of the worst ways to start a link bait campaign. If you want to boost your website’s popularity, try these 5 types of link baits options… Read more »

4 Reasons Google Plus for Small Business Is Required

Little more than a year ago, small businesses could argue that they didn’t need Google Plus (Google+). The social networking site just didn’t have the users and activity of Facebook, so it wasn’t worth the effort. Things have changed since then. If you doubt that, just consider these 4 reasons all small businesses need Google… Read more »

5 Ways To Use LinkedIn To Get More Local Business

Many small businesses shy away from social media, thinking there’s no way a global platform can be effective for promoting a local company. Nothing could be less true. Your customers aren’t turning to the yellow pages to find you anymore – they’re using search engines and social networking to find what they need. LinkedIn has… Read more »