Posts By: Timothy Carter

7 Secrets of Modern Link Building You Didn’t Know


Link building is the subject of much debate, tons of myths and misconceptions, and an impressive host of marketers (like me) who think that link building is one of the best strategies out there. Link building has gone through a number of changes over the years, to be sure. It’s almost unrecognizable from the days… Read more »

7 Experiments to Try With Your Content Strategy


Some content marketers treat their content strategy as a blueprint—something unchanging and stagnant, as a series of rules and instructions to follow indefinitely as you build your campaign. Admittedly, this is an advantageous way to start; it helps you build a solid foundation and gives you a basis for comparison if and when you make… Read more »

7 Things That Make Your Content More Authoritative


There are many factors that can make content successful—your topic choice, your level of engagement, and the practicality of your material are all important. But there’s one factor I think matters more than any of those, and it has to do with how much your users trust what you’re writing: authoritativeness. Authoritative content is seen… Read more »

The Art of the Interview as a Content Marketing Piece


There are dozens of mediums and formats for content these days, from infographics and written articles to in-depth tutorial videos. Every content marketing campaign deserves a bit of diversity, sampling from a number of different content areas, but ultimately you want to favor pieces of content with a high degree of potential for visibility and… Read more »

The 5 Most Important Content Priorities (in Order)

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You’re tired of hearing it: content is king. Every SEO, content marketing, social media marketing, or other online marketing article you’ve read over the past five years has told you that everything starts with quality content—the better your content is, the more likely you’ll be to succeed. If you’re like me, you can’t help but… Read more »