Posts By: Timothy Carter

7 Things That Make Your Content More Authoritative

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There are many factors that can make content successful—your topic choice, your level of engagement, and the practicality of your material are all important. But there’s one factor I think matters more than any of those, and it has to do with how much your users trust what you’re writing: authoritativeness. Authoritative content is seen… Read more »

The Art of the Interview as a Content Marketing Piece

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There are dozens of mediums and formats for content these days, from infographics and written articles to in-depth tutorial videos. Every content marketing campaign deserves a bit of diversity, sampling from a number of different content areas, but ultimately you want to favor pieces of content with a high degree of potential for visibility and… Read more »

The 5 Most Important Content Priorities (in Order)

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You’re tired of hearing it: content is king. Every SEO, content marketing, social media marketing, or other online marketing article you’ve read over the past five years has told you that everything starts with quality content—the better your content is, the more likely you’ll be to succeed. If you’re like me, you can’t help but… Read more »

How Is Machine Learning Shaping the Future of SEO?

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SEO has always been an area of constant change. From its inception in the early 2000s when webmasters started figuring out they could manipulate results to today’s era of content and user experience prioritization, it’s commonly accepted that a new update or new technology could force a major change to your strategy—at virtually any time…. Read more »

4 Deadly Mistakes Trade Show Exhibitors Make

Even companies that have been in business for years often make mistakes when they go to trade shows. These 4 deadly mistakes will stunt your business’s growth. If you’re already making them, it’s time to reconsider your approach. 1. Creating Conversation Barriers Image via Flickr by U.S. Army Corps of Engineers Savannah District You and your… Read more »

The 4 Step Process For Creating Your Brand Voice

When someone you know well starts talking, you don’t have to look to see who it is. You know the sound of his voice, the language he uses, and how he puts inflection on words and sentences. This kind of intimate knowledge is what you want your customers to have with you. You’d like them… Read more »