Posts Categorized: Insights

Why You Should Use Google Trends For SEO (And Fun)

I’ve always been a fan of Google Trends. At times, my fandom for the tool has even bordered on addiction, especially when a colleague introduced me to the gamified version of Google Trends, Trendquiz (clicker beware). With Google’s recent update to the Trends tool, I felt it was an appropriate time to look at some… Read more »

Be Aware of These SEO Trends For 2018

In the famous words of the esteemed Ferris Bueller, “SEO moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Okay, he might not have been talking about SEO, but the idiom still works. With 2017 rolling to a close, it’s the perfect time to look ahead… Read more »

19 Stats About Google to Celebrate Google’s Birthday

What in the world would we do without Google?! Can you imagine such a place without the search engine giant? I sure can’t and that’s why I’m extra thankful to be able to wish Google a very happy 19th birthday today. HAPPY BIRTHDAY, GOOGLE! To celebrate their own birthday, Google created a few different fun… Read more »

Google Cracks Down on False and Offensive Content

Google is finally ready to address the excessive amounts of false and offensive content appearing in their search results. Removing false and offensive content from populating in their giant search engine isn’t going to be a quick process, though. It will take Google a long time to filter through and remove all of the inaccurate… Read more »

7 Things That Make Your Content More Authoritative

There are many factors that can make content successful—your topic choice, your level of engagement, and the practicality of your material are all important. But there’s one factor I think matters more than any of those, and it has to do with how much your users trust what you’re writing: authoritativeness. Authoritative content is seen… Read more »