Posts Categorized: Insights

19 Stats About Google to Celebrate Google’s Birthday

What in the world would we do without Google?! Can you imagine such a place without the search engine giant? I sure can’t and that’s why I’m extra thankful to be able to wish Google a very happy 19th birthday today. HAPPY BIRTHDAY, GOOGLE! To celebrate their own birthday, Google created a few different fun… Read more »

Google Cracks Down on False and Offensive Content

Google is finally ready to address the excessive amounts of false and offensive content appearing in their search results. Removing false and offensive content from populating in their giant search engine isn’t going to be a quick process, though. It will take Google a long time to filter through and remove all of the inaccurate… Read more »

7 Things That Make Your Content More Authoritative

There are many factors that can make content successful—your topic choice, your level of engagement, and the practicality of your material are all important. But there’s one factor I think matters more than any of those, and it has to do with how much your users trust what you’re writing: authoritativeness. Authoritative content is seen… Read more »

How Is Machine Learning Shaping the Future of SEO?

SEO has always been an area of constant change. From its inception in the early 2000s when webmasters started figuring out they could manipulate results to today’s era of content and user experience prioritization, it’s commonly accepted that a new update or new technology could force a major change to your strategy—at virtually any time…. Read more »

Using Rankings Data to Improve Your SEO

We are a team of marketing consultants in London at Artios and we combine the use of artificial intelligence and AuthorityLabs data to deliver SEO recommendations that are statistically proven to work. Our data scientist, Andreas Voniatis, explains how Artios used the AuthorityLabs API to demonstrate how to identify search engine competitors, to approach SEO data… Read more »