Posts Categorized: Insights

Why Social Media Isn’t Working For Your Business, And How To Fix It

smart-strategy

Recently, I had an interesting conversation with a new client who seemed convinced social media, specifically Facebook, was on the upswing as an effective channel for businesses to attract, market to and convert prospects. We agreed to disagree. “If you look at how social media is currently being used, even by marketers, I don’t think… Read more »

Industry Disruption and the Productive Malcontent

About thirteen years ago, I took a job editing medical journals for a small company in San Antonio, Texas. The woman who was tasked with training me sat me down on my first day to show me how she tracked article submissions and approvals. She pulled out a stenographer’s pad, a ruler, and a pencil,… Read more »

How to Create an Interactive Dashboard

How to Create an Interactive Dashboard

Interactive dashboards are basically the sliced bread of data visualization. They are dynamic, easy to use, and compatible with Mac and PC. This tutorial is best applied to clients who are tracking a domain’s rankings in multiple locations. But, these principles can be used to make many interactive dashboards. This tutorial was heavily inspired by… Read more »