Posts Categorized: Internet Marketing

Why You Should Use Google Trends For SEO (And Fun)

I’ve always been a fan of Google Trends. At times, my fandom for the tool has even bordered on addiction, especially when a colleague introduced me to the gamified version of Google Trends, Trendquiz (clicker beware). With Google’s recent update to the Trends tool, I felt it was an appropriate time to look at some… Read more »

The 5-5 On Local SEO: 5 Tips and 5 Trends For Localized SEO

We’re told to appreciate the little things in life. One of the little things that I appreciate is the ability to search a single word, like ‘pizza,’ and be automatically connected to local pizza restaurants. I don’t have to tell Google or Bing to search near me or attach my location to the query. It’s… Read more »

Mobile First Indexing: Everything You Need to Know

SEO is gearing up to have its own ‘Year of the Mobile’ thanks to Google’s mobile-first indexing. This is the next step in Google’s dynamic efforts to improve search. Google’s shift to mobile-first indexing is in response to their understanding that the majority of search queries are taking place on mobile devices. Some researchers suggest… Read more »

Data Overload: The Issue With Being Too Data Driven

Big data analytics has permanently altered the marketing landscape – making things a bit more complicated. The data that companies have access to today is like a treasure trove of actionable insights which can be leveraged to improve the way business is done. Digital marketing thrives in the world of data-born dashboards. And as a… Read more »

5 Ways to be Mobile First in 2018

It’s hard to believe 2017 is already coming to a close, but here we are. A new year is just a few days away, and we’re looking ahead at one of this year’s biggest trends and rapidly evolving platforms: mobile. Mobile searches have been picking up steam for a while now, and they show no… Read more »

10 Questions SEO’s Should Ask The Sales Team

There are dozens upon dozens of things that businesses and brands need to be successful. A great product, an even better story, top of the line customer service, the list goes on and on. Two things that have become a requirement now a days is a search engine optimization strategy and a sales team. These… Read more »