Posts Categorized: Internet Marketing

7 Secrets of Modern Link Building You Didn’t Know

2016-09-02_12-06-29

Link building is the subject of much debate, tons of myths and misconceptions, and an impressive host of marketers (like me) who think that link building is one of the best strategies out there. Link building has gone through a number of changes over the years, to be sure. It’s almost unrecognizable from the days… Read more »

7 Experiments to Try With Your Content Strategy

2016-09-02_12-08-19

Some content marketers treat their content strategy as a blueprint—something unchanging and stagnant, as a series of rules and instructions to follow indefinitely as you build your campaign. Admittedly, this is an advantageous way to start; it helps you build a solid foundation and gives you a basis for comparison if and when you make… Read more »

Digital Marketing Terms You Should Know

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You don’t have to be new to digital marketing to be confused by all of the different terms and jargon that come with the industry. Strange words that may not relate to anything in real life other than marketing like caching, meta description, and RSS are terms both business owners and digital marketers need to… Read more »

7 Things That Make Your Content More Authoritative

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There are many factors that can make content successful—your topic choice, your level of engagement, and the practicality of your material are all important. But there’s one factor I think matters more than any of those, and it has to do with how much your users trust what you’re writing: authoritativeness. Authoritative content is seen… Read more »

The Art of the Interview as a Content Marketing Piece

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There are dozens of mediums and formats for content these days, from infographics and written articles to in-depth tutorial videos. Every content marketing campaign deserves a bit of diversity, sampling from a number of different content areas, but ultimately you want to favor pieces of content with a high degree of potential for visibility and… Read more »

6 of the Most Common SEO Mistakes

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Search engine optimization can make or break a website. If a website is created and published in cyberspace without any type of SEO strategy or practice, it’ll continue to sit alone in cyberspace, most likely hanging out with Pluto. SEO is an ever evolving task that requires research, time, and best practices knowledge. What worked… Read more »