Posts Categorized: Internet Marketing

Increase Your Conversions With These CRO Tips

Having a website is great. Every business should have a website. Having a website that converts is even better. It’s easy to scram together and throw up a website, add a touch of SEO, and say voila! But, that kind of process won’t get you conversions. You have to actually put thought into the messaging… Read more »

Digital Commercials: The Many Channels You Can Advertise On

Commercials aren’t just for television. The digital world has many, many opportunities for commercials. If you’ve pursued just about every type of marketing avenue and are running out of ideas, or just need a new and fresh approach to your marketing strategy, I highly recommend giving digital commercials a try. Any industry can find some… Read more »

Learn How to Market to Millennials From a Millenial

Hi, I’m Ashley and I’m classified as a “millennial”. I’m also one of the hardest generations to market to digitally. I come equipped with a digital and marketing-focused mindset. I’m tech-heavy, can type faster than most, and can see spam from a mile away. Marketers are having to compete for my attention among all of… Read more »

Mailchimp Adds Facebook Advertising to Their Email Marketing Platform

Small businesses can now work on email marketing campaigns in the same place as their Facebook Ad campaigns thanks to Mailchimp’s newest feature. Mailchimp’s newest addition makes it possible for users to quickly and simply create Facebook Advertisements and retargeting campaigns all within their platform. This is a huge opportunity for small businesses who may not have the time… Read more »

Google’s Newest Penalty Rolls Out: Intrusive Interstitial

Have you noticed the words “intrusive” and “interstitial” thrown around a lot lately in the digital world? You’re not alone – and there’s good reason to notice. Last August, Google announced in their Webmaster’s Blog how they were going to simplify mobile search results using two updates. The first was to remove the mobile-friendly label… Read more »

Facebook’s New Dynamic Ads Update Steps Up the Remarketing Game

Facebook is making an update to their Dynamic Ads that will better display relevant ads to users. The technology behind this update is similar to how pay-per-click ads are shown to users based on search results and keywords. Advertisers will be able to remarket even more effectively to users based on actual purchase intent. Updates are… Read more »