Posts Categorized: Internet Marketing

Google’s Live Stream Update And How You Can Take Advantage

It’s no secret that we are living in a world where speed and instant gratification are not just important, they are expected. If a page doesn’t load quickly enough, we move onto one that will; if a video loads too slowly, we don’t watch it. We desire fast information that  is encapsulated for convenient digesting…. Read more »

Why You Should Use Google Trends For SEO (And Fun)

I’ve always been a fan of Google Trends. At times, my fandom for the tool has even bordered on addiction, especially when a colleague introduced me to the gamified version of Google Trends, Trendquiz (clicker beware). With Google’s recent update to the Trends tool, I felt it was an appropriate time to look at some… Read more »

The 5-5 On Local SEO: 5 Tips and 5 Trends For Localized SEO

We’re told to appreciate the little things in life. One of the little things that I appreciate is the ability to search a single word, like ‘pizza,’ and be automatically connected to local pizza restaurants. I don’t have to tell Google or Bing to search near me or attach my location to the query. It’s… Read more »

Mobile First Indexing: Everything You Need to Know

SEO is gearing up to have its own ‘Year of the Mobile’ thanks to Google’s mobile-first indexing. This is the next step in Google’s dynamic efforts to improve search. Google’s shift to mobile-first indexing is in response to their understanding that the majority of search queries are taking place on mobile devices. Some researchers suggest… Read more »

Data Overload: The Issue With Being Too Data Driven

Big data analytics has permanently altered the marketing landscape – making things a bit more complicated. The data that companies have access to today is like a treasure trove of actionable insights which can be leveraged to improve the way business is done. Digital marketing thrives in the world of data-born dashboards. And as a… Read more »

5 Ways to be Mobile First in 2018

It’s hard to believe 2017 is already coming to a close, but here we are. A new year is just a few days away, and we’re looking ahead at one of this year’s biggest trends and rapidly evolving platforms: mobile. Mobile searches have been picking up steam for a while now, and they show no… Read more »