Many small businesses shy away from social media, thinking there’s no way a global platform can be effective for promoting a local company. Nothing could be less true. Your customers aren’t turning to the yellow pages to find you anymore – they’re using search engines and social networking to find what they need. LinkedIn has… Read more »
Posts Categorized: Internet Marketing
Until recently, press releases were regarded as one of the best ways to build credible links to a business website. Companies commonly chose press releases over article marketing due to the multiple benefits of press release distribution, including branding and media exposure, in addition to inbound links which provided SEO ranking value. But on December… Read more »
If you’re like me, you’re probably fed up with how Google is always calling the shots. Not long ago, getting online traffic was as easy as “build it, and they will come.” Build a website, and Google would send traffic. But after recent Google updates starting with Panda, Google is tightening the noose; the fight… Read more »
Once you understand how to do basic keyword research for a campaign, it can become more of a tedious task than a challenging one. You check the Google Keyword tool, find out what’s working for your competitors, maybe use Wordtracker, etc. But a lot of people don’t realize that traditional keyword research could be holding… Read more »
Is Google making search better with all their recent changes? If you ask 100 people, you’re probably going to get 100 different answers. But there is a lot — and I mean a lot — of evidence to suggest that Google’s real intention may be to increase their bottom line. Do you think it’s coincidental that… Read more »
Facebook is increasing their crack down on fake likes. Here’s what I have to say about that… What do you think? Is it all a show? Is Facebook doing a good enough job of filtering out spammy likes?