Posts Categorized: Internet Marketing

7 Things That Make Your Content More Authoritative

There are many factors that can make content successful—your topic choice, your level of engagement, and the practicality of your material are all important. But there’s one factor I think matters more than any of those, and it has to do with how much your users trust what you’re writing: authoritativeness. Authoritative content is seen… Read more »

The Art of the Interview as a Content Marketing Piece

There are dozens of mediums and formats for content these days, from infographics and written articles to in-depth tutorial videos. Every content marketing campaign deserves a bit of diversity, sampling from a number of different content areas, but ultimately you want to favor pieces of content with a high degree of potential for visibility and… Read more »

6 of the Most Common SEO Mistakes

Search engine optimization can make or break a website. If a website is created and published in cyberspace without any type of SEO strategy or practice, it’ll continue to sit alone in cyberspace, most likely hanging out with Pluto. SEO is an ever evolving task that requires research, time, and best practices knowledge. What worked… Read more »

The Realities of Link Building in 2015

Link Building has been one of the major tenants of SEO from the very beginning of the digital era. It continues to be an important ranking factor today. But there’s no doubt that as the search engines have changed so has the process of building valuable links. We recently had a long conversation about the… Read more »

The Four Fixes To Avoid The Google Mobile-Apocalypse

The Scarlet Mobile Letter If your client has recieved this email then you are among the thousands of SEOs who have been shaken into action by Google’s pending mobile update. Could I include graphs and infographics that show the increase in mobile use by online customers, of course but that’s not really important right now…. Read more »

Learning How to Everything Part 1: 5 Tools All Online Marketers Should Use

Wearing multiple hats in the online marketing world has become a necessity. With the Internet and leading social networks constantly developing new protocols and guidelines for online business success, it’s essential to have multiple skillsets and to adapt quickly. Very rarely will a social media specialist only focus on writing Facebook posts and an SEO… Read more »