Posts Categorized: Strategy

Defining Google’s Adwords Express

Google-Adwords-Express

Struggling to make Adwords work for your business? Taking course after course and attempting to crack the keyword code? If so, AdWords Express may be a perfect advertising alternative for your business. Google designed AdWords Express, also known as AWE, to be a simpler alternative to Adwords for small businesses and first time advertisers. Adwords… Read more »

Rank Tracking; Is It Useful in Modern SEO?

Moden-SEO

Over the last few years there’s been a fair bit of contention around the value and uses of rank tracking in the modern world of SEO. I went into the trenches to see what others thought and how they were using these applications themselves. And while it might seem self-serving to write about it here… Read more »

SMS Marketing 101: How to Run a Successful Text Messaging Campaign

SMS-marketing

Think text message marketing isn’t right for your demographic? Think again! Over 80% of American adults text, which makes it the most common cell phone activity. Unlike social media networks with a range of age in demographics, adults and teenagers are both using text messaging as a communication method. With a 98% open rate, while… Read more »

Essential Mobile Marketing Tips For Small Businesses

mobile-marketing-tips

Mobile marketing is here to stay. More and more people are using their mobile devices to access everything a desktop can. From text messages, to search results, online shopping, social media, and more, smartphones have almost all of the capabilities a computer does, giving companies another platform to market towards. Since #Mobilegeddon, 68% of companies… Read more »

30 Digital Marketing Statistics That Will Impact Your Decisions

Search Engine Optimization

Sometimes all it takes is a thoughtful statistic to persuade a client into finally updating their website, or deciding on the right content marketing strategy. Each year digital marketing continues to evolve with popularity and along with popularity comes endless updates, reviews, and additional spending. All of this and more is constantly studied to improve digital marketing… Read more »

Landing Page 101: How to Make Your Best Landing Page, Yet

landing-pages

Whether you’ve created a hundred landing pages or don’t know how to create your first, there is always room for improvement (and conversions) with landing pages. Especially since only 2​2% of businesses​ are actually satisfied with their conversion rates.​ More often than not, businesses are missing out on potential conversions because of poorly thought out… Read more »