Posts Categorized: Strategy

Product Page SEO Tips For Business Owners

Optimizing your ecommerce store and its product pages for search is a challenging balancing act. First, you have the side focused on strategically crafting content on the page so that it ranks well on serps and drives traffic (read: customers).  This is a lot easier said than done, especially if your products are connected to… Read more »

10 Advanced Techniques to Boost Your Website Traffic

If you talk about B2B marketing on a month-to-month basis, Google processes well over 40,000 search queries per second. This figure roughly equates to 3.5 billion searches every day, which in turn translates into 1.2 trillion Google searches per annum, throughout the world. Whoa..! That’s a lot of website traffic potential. Moreover, approximately 78% of Americans… Read more »

Maximize Content ROI By Splintering

Content creation is both time-consuming and costly. Yet, it is one of the cornerstones to a company’s successful digital marketing efforts. It is a supreme challenge for digital marketers to consistently maximize the impact of this content. One of the key dimensions of measuring the success of content is cost — how much money was… Read more »

10 SEO Myths You Should Say Goodbye to in 2018

Search Engine Optimization (SEO) is a constantly evolving beast, as you very well know. In fact, keeping pace with the changes can be a challenge for most webmasters, even those with significant experience of technical SEO. Makes it even worse with the amount of SEO myths out there. A major concern SEO experts share is… Read more »