Posts Categorized: Strategy

Election 2016: The Role Social Media Played in the Elections

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While we all sat on the edge of our seats on Election Day, social media was spinning at a million miles an hour. Capturing every single detail and heartfelt emotion, social media was there. It was used by candidates and it was used by supporters. In the middle of summer, almost a quarter of American adults claimed to… Read more »

Win at Holiday Marketing With These Tips From the Pros

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It’s officially November and before we know it, the holidays will be among us. Although it’s my favorite time of the year, for many others, it’s their most stressful time of the year. As we all scram together to plan accordingly and launch as many new holiday campaigns as we can before 2017 hits, here’s a few holiday tips… Read more »

9 Ways to Drive Traffic to Your Website For Free

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Are you running low on budget, but still need to drive traffic to your website? Welcome to the club! Small- and medium-size businesses suffer from low budget restrictions the most. Trying to decide whether to spend all of the allotted budget on advertising, verses tools, content, and traffic is overwhelming and usually ends with a… Read more »

6 Facebook Advertising Tips You Need in Your Life

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Advertising on Facebook can be pretty tricky. There are tons of options for creating ads and unless you know what you’re doing, it can be intimidating trying to decide what ad type to chose from and how exactly to advertise on Facebook successfully. Especially when social advertising spend doubled in the last quarter of 2015,… Read more »

How to Advertise on LinkedIn Successfully

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Anyone can easily setup and publish advertisements on LinkedIn. You don’t have to be an optimizing guru to reach a highly targeted group of qualified personnel on LinkedIn. Businesses can reach over 430 million professionals and companies in an industry type setting using LinkedIn advertising. Gather new leads, increase company page following, and direct website… Read more »