Posts Categorized: Strategy

How to Validate Your Podcast (With Keyword Research)

Have you heard the hype about Podcasts? Or maybe you’re just curious if it is a fit for you or your business? This guide isn’t going to help you succeed and have 50, 100, or 1000’s of listeners, but it will help you walk through some initial validation steps. By the end of this guide… Read more »

9 Content Hacks to Help You Learn from Your Competitors

Businesses are often uneasy about their competitors, and for good reason. It’s natural, as there’s of course a rivalry for market share, internet headspace, and the bottom line. But, they are great for learning content hacks. What many businesses fail to do, thanks to the emotional surge that goes along with the whole process, is… Read more »

SEO Content Audit: A Step-by-Step Guide

Websites are a living, breathing form of communication. Unlike print, online content can be molded as needs change and reformatted to fit the current requirements of the market. We have a tendency to throw up content and then forget about it, but that’s not constructive and is far from beneficial. The internet is full of… Read more »

Growing Importance of Local SEO and How to Conquer It

Google makes heavy updates to its algorithms at least couple of times a year. Minor updates are always rolling out from the search giant, but it is the major updates that worry SEO professionals the most. The last major update from Google was Penguin 4.0 with two big changes: 1) It treats every page of… Read more »

Digital Commercials: The Many Channels You Can Advertise On

Commercials aren’t just for television. The digital world has many, many opportunities for commercials. If you’ve pursued just about every type of marketing avenue and are running out of ideas, or just need a new and fresh approach to your marketing strategy, I highly recommend giving digital commercials a try. Any industry can find some… Read more »