Posts Categorized: Strategy

7 Things That Make Your Content More Authoritative

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There are many factors that can make content successful—your topic choice, your level of engagement, and the practicality of your material are all important. But there’s one factor I think matters more than any of those, and it has to do with how much your users trust what you’re writing: authoritativeness. Authoritative content is seen… Read more »

10 Twitter Chats to Be a Part Of

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You can’t always meet with fellow Twitter users over coffee, unless you’re both attending a Twitter Chat. These chats make it easy for people to connect in a LIVE setting and talk about their industry, without having to fly halfway across the world. Using 140 characters or less, Twitter Chat participants meet at a scheduled… Read more »

The Art of the Interview as a Content Marketing Piece

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There are dozens of mediums and formats for content these days, from infographics and written articles to in-depth tutorial videos. Every content marketing campaign deserves a bit of diversity, sampling from a number of different content areas, but ultimately you want to favor pieces of content with a high degree of potential for visibility and… Read more »

Marketing Ideas to Add to Your Summer Calendar

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Is summer one of your slowest seasons? Getting customers and fans to engage with content can be extra difficult during the summer months due to busier schedules from traveling, summer camps, and overbooking BBQs. Heat things up by turning your marketing efforts up a notch and attract customers regardless of their busy summer schedules. The… Read more »

A Content Marketing Audit: 12 Questions to Ask Your Content Team

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Almost half of all B2B marketers say they’re effective at content marketing, but what about the other half? Do you know how your content marketing strategy is going? Is your team creating enough content and using the best keyword terms? Without performing a content marketing audit, you may not have the answers to these questions…. Read more »

Increase Your Email Open Rates With These Tips

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Email marketing is a great way to inform subscribers of upcoming events, promotions, news, updates, and sales. It’s also a great way to obtain new customers, being 40 times more effective at acquiring new customers than Facebook or Twitter. But, it doesn’t matter how effective email marketing can be if emails aren’t being opened by… Read more »