Posts Categorized: Strategy

The 5 Most Important Content Priorities (in Order)

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You’re tired of hearing it: content is king. Every SEO, content marketing, social media marketing, or other online marketing article you’ve read over the past five years has told you that everything starts with quality content—the better your content is, the more likely you’ll be to succeed. If you’re like me, you can’t help but… Read more »

6 of the Most Common SEO Mistakes

SEO-mistakes

Search engine optimization can make or break a website. If a website is created and published in cyberspace without any type of SEO strategy or practice, it’ll continue to sit alone in cyberspace, most likely hanging out with Pluto. SEO is an ever evolving task that requires research, time, and best practices knowledge. What worked… Read more »

Improve Your Instagram Ads With These Tips

Instagram-ads

Instagram is full of opportunities for businesses. With over 40 million users, there’s a good chance at least part of your demographic has an Instagram profile and logs in regularly. Which makes it a great social network to advertise on, especially with Facebook owning the network. Since Facebook purchased Instagram back in 2012, Instagram has… Read more »

4 SEO Experts Dissect the Relationship Between SEO & Clients

clients-seo

SEO is complicated, especially when trying to explain it’s importance to a client. SEO specialists can diagnose issues and needs much easier than business owners and help avoid future penalties and ranking issues. With so many components to a creating a successful SEO campaign, all of which are usually constantly changing, the process of improving… Read more »

Defining Google’s Adwords Express

Google-Adwords-Express

Struggling to make Adwords work for your business? Taking course after course and attempting to crack the keyword code? If so, AdWords Express may be a perfect advertising alternative for your business. Google designed AdWords Express, also known as AWE, to be a simpler alternative to Adwords for small businesses and first time advertisers. Adwords… Read more »

Rank Tracking; Is It Useful in Modern SEO?

Moden-SEO

Over the last few years there’s been a fair bit of contention around the value and uses of rank tracking in the modern world of SEO. I went into the trenches to see what others thought and how they were using these applications themselves. And while it might seem self-serving to write about it here… Read more »