Posts Categorized: Strategy

Marketing Ideas to Add to Your Summer Calendar

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Is summer one of your slowest seasons? Getting customers and fans to engage with content can be extra difficult during the summer months due to busier schedules from traveling, summer camps, and overbooking BBQs. Heat things up by turning your marketing efforts up a notch and attract customers regardless of their busy summer schedules. The… Read more »

A Content Marketing Audit: 12 Questions to Ask Your Content Team

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Almost half of all B2B marketers say they’re effective at content marketing, but what about the other half? Do you know how your content marketing strategy is going? Is your team creating enough content and using the best keyword terms? Without performing a content marketing audit, you may not have the answers to these questions…. Read more »

Increase Your Email Open Rates With These Tips

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Email marketing is a great way to inform subscribers of upcoming events, promotions, news, updates, and sales. It’s also a great way to obtain new customers, being 40 times more effective at acquiring new customers than Facebook or Twitter. But, it doesn’t matter how effective email marketing can be if emails aren’t being opened by… Read more »

The 5 Most Important Content Priorities (in Order)

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You’re tired of hearing it: content is king. Every SEO, content marketing, social media marketing, or other online marketing article you’ve read over the past five years has told you that everything starts with quality content—the better your content is, the more likely you’ll be to succeed. If you’re like me, you can’t help but… Read more »

6 of the Most Common SEO Mistakes

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Search engine optimization can make or break a website. If a website is created and published in cyberspace without any type of SEO strategy or practice, it’ll continue to sit alone in cyberspace, most likely hanging out with Pluto. SEO is an ever evolving task that requires research, time, and best practices knowledge. What worked… Read more »

Improve Your Instagram Ads With These Tips

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Instagram is full of opportunities for businesses. With over 40 million users, there’s a good chance at least part of your demographic has an Instagram profile and logs in regularly. Which makes it a great social network to advertise on, especially with Facebook owning the network. Since Facebook purchased Instagram back in 2012, Instagram has… Read more »