Posts Categorized: Strategy

9 Content Hacks to Help You Learn from Your Competitors

Businesses are often uneasy about their competitors, and for good reason. It’s natural, as there’s of course a rivalry for market share, internet headspace, and the bottom line. But, they are great for learning content hacks. What many businesses fail to do, thanks to the emotional surge that goes along with the whole process, is… Read more »

SEO Content Audit: A Step-by-Step Guide

Websites are a living, breathing form of communication. Unlike print, online content can be molded as needs change and reformatted to fit the current requirements of the market. We have a tendency to throw up content and then forget about it, but that’s not constructive and is far from beneficial. The internet is full of… Read more »

Growing Importance of Local SEO and How to Conquer It

Google makes heavy updates to its algorithms at least couple of times a year. Minor updates are always rolling out from the search giant, but it is the major updates that worry SEO professionals the most. The last major update from Google was Penguin 4.0 with two big changes: 1) It treats every page of… Read more »

Digital Commercials: The Many Channels You Can Advertise On

Commercials aren’t just for television. The digital world has many, many opportunities for commercials. If you’ve pursued just about every type of marketing avenue and are running out of ideas, or just need a new and fresh approach to your marketing strategy, I highly recommend giving digital commercials a try. Any industry can find some… Read more »

YouTube Marketing 101 in an Era Where Video Rules

With over a billion users on YouTube and hundreds of millions of hours of video watched each day, it’s easy to see how popular video content has become. Moving into 2017, video will have even more of an appearance on websites, landing pages, social media posts, and email newsletters. Get a head start on video content… Read more »

Election 2016: The Role Social Media Played in the Elections

While we all sat on the edge of our seats on Election Day, social media was spinning at a million miles an hour. Capturing every single detail and heartfelt emotion, social media was there. It was used by candidates and it was used by supporters. In the middle of summer, almost a quarter of American adults claimed to… Read more »