Posts Categorized: Strategy

6 Facebook Advertising Tips You Need in Your Life

Advertising on Facebook can be pretty tricky. There are tons of options for creating ads and unless you know what you’re doing, it can be intimidating trying to decide what ad type to chose from and how exactly to advertise on Facebook successfully. Especially when social advertising spend doubled in the last quarter of 2015,… Read more »

How to Advertise on LinkedIn Successfully

Anyone can easily setup and publish advertisements on LinkedIn. You don’t have to be an optimizing guru to reach a highly targeted group of qualified personnel on LinkedIn. Businesses can reach over 430 million professionals and companies in an industry type setting using LinkedIn advertising. Gather new leads, increase company page following, and direct website… Read more »

7 Things That Make Your Content More Authoritative

There are many factors that can make content successful—your topic choice, your level of engagement, and the practicality of your material are all important. But there’s one factor I think matters more than any of those, and it has to do with how much your users trust what you’re writing: authoritativeness. Authoritative content is seen… Read more »

10 Twitter Chats to Be a Part Of

You can’t always meet with fellow Twitter users over coffee, unless you’re both attending a Twitter Chat. These chats make it easy for people to connect in a LIVE setting and talk about their industry, without having to fly halfway across the world. Using 140 characters or less, Twitter Chat participants meet at a scheduled… Read more »

The Art of the Interview as a Content Marketing Piece

There are dozens of mediums and formats for content these days, from infographics and written articles to in-depth tutorial videos. Every content marketing campaign deserves a bit of diversity, sampling from a number of different content areas, but ultimately you want to favor pieces of content with a high degree of potential for visibility and… Read more »

Marketing Ideas to Add to Your Summer Calendar

Is summer one of your slowest seasons? Getting customers and fans to engage with content can be extra difficult during the summer months due to busier schedules from traveling, summer camps, and overbooking BBQs. Heat things up by turning your marketing efforts up a notch and attract customers regardless of their busy summer schedules. The… Read more »