Posts Categorized: Strategy

101 Wednesday: Conditional Formatting in Excel Recap

Formatting in Excel has always been a major point of focus in our 101 Wednesdays Google+ Hangouts. Our latest wasno different. It’s pretty much the Cushing way to focus on making data pretty. It just so happens that we, and you, can use  pretty colors and icons to quickly show how well data is doing… Read more »

Why Content Strategy Is Instrumental To The Success Of Your Business

Eight-time Mr. Olympia bodybuilder Ronnie Coleman is well-known for saying “Everybody wanna be a bodybuilder, but don’t nobody wanna lift no heavy-ass weight.” As a strength training and nutrition nut, I think of this bromide often, but not in regards to bodybuilding. I think of it in relation to anything in life that’s viewed as… Read more »

You Are Not Worried Enough about Perceptions and Assumptions

Google defines: Judging as “to form an opinion or conclusion about”. Assumptions as “a thing that is accepted as true or as certain to happen, without proof”. Perceptions as “a way of regarding, understanding, or interpreting something; a mental impression.” Keep these words and definitions in mind. Humans Judge This is a fact you cannot… Read more »

101 Wednesday Recap: Creating Charts and Tables in Excel

Like most of the Internet marketing population, you may have some trouble using Excel. I get it. All those cells and options are very intimidating to a beginner. That is the main reason why we started 101 Wednesdays. We want to basically take your hand and walk you through some basics of some intimidating things. (Stuff like,… Read more »

4 Ways to Up Your Testimonials Game

Are you actually using the testimonials and reviews that you already have for your business? For most of us in business, it is hard to get testimonials from our current and former clients. Some businesses just do not think about getting them and others just do not want to bother clients with it. So once… Read more »

Social Media Experts: Real vs. Fakers

Social Media is one of the hottest areas of digital marketing today. Everyone is on social media. Companies small and large are jumping into the pool of social media. That also means there are companies out there that have no idea what they are doing or where to turn when it comes to their social… Read more »