Posts Categorized: Strategy

What businesses can learn from Charlie Sheen

“I am on a drug. It’s called Charlie Sheen.” – Charlie Sheen on ABCNews. If there’s one person just about everyone would likely choose to be for just a few hours, Charlie Sheen in the middle of one of his now epic binges would likely be very high on our secret list. Most people will… Read more »

What do Transformers, iPad, Dropbox and AuthorityLabs have in common?

Seems Bing has been caught copying Google’s search results. Such an accusation, if true, could have serious ramifications including a noticeable drop in Microsoft trust. Never copy your competitors. Do better. The flip side is also true. It’s stupid to create useless features in an attempt to differentiate yourself in a crowded market. Here are… Read more »

Is Groupon replaceable?

Can anyone unseat Groupon as the local deals leader? If you’d asked me before the Super Bowl, I would have laughed at this question. Even without backing from a large company, Groupon has managed to dominate the daily deal market, and is a huge favorite among cost-conscious shoppers. Even my mom asks about buying things… Read more »

How Companies Really Screw Up Public Relations

The popularity of Jersey Shore and the vitriol of internet forums prove that we can’t resist watching disaster unfold, no matter what size the screen. While it’s great fun if no one gets hurt, public relations disasters can hurt companies far greater than most of us will ever know. From the Motrin moms to Antennagate… Read more »

7 Reasons Your Company Should Care About Public Relations

There are few things more hip than a tech startup. From the long nights listening to whatever soundtrack is cool right now (TRON, Social Network) and the relative insulation of too many online-only communities, too many startups pay little attention to public relations. The reasons are many. It could be a budget issue. It could… Read more »

5 Things Apple Gets Right That You Get Wrong

Apple was founded in 1976 and although it has had some bumpy periods, it is one of the most successful technology companies in the world. Apple has had to do many things right in order to achieve and maintain this level of success. Even if you don’t aspire to own a multi-billion dollar company with… Read more »