Posts Categorized: Strategy

Spring Cleaning Your Digital Marketing

Springtime brings back warmer weather, pastel colors, and baseball season. It is a time of renewal, fresh beginnings and transitions. It’s also a time for some good old fashioned spring cleaning. For some of us, this is a dreaded two-word combo that hits harder than “swimsuit season” after a winter of couch potatoing. Many people… Read more »

How to Fix Poor Ranking Pages on Your Website

When auditing and optimizing a website, the last thing you want to deal with are pages that are ranking poorly, despite best SEO practices. As you check your analytics over weeks and months, you may find certain pages are starting to drop in rank and traffic. It’s important to properly analyze why a page may… Read more »

Demystifying the Crawl Budget

Crawl budget is a bit like New Yorker cartoons or modern art. We’ve all seen it and like to pretend we understand what it is, but the truth is many SEO experts don’t have the deep understanding on crawl budget optimization nor really understand how it can be improved. Most importantly, it’s important to know… Read more »

How Your Competitors Keywords Can Help You Choose Your Own

Keywords live in every aspect of digital marketing; websites, ads, social media, blog posts. Your keywords are an extension of your business and your brand and you’ve probably poured over the research of which keywords suit you best. But competitor analysis is key to truly find the best keywords to target. What your competition is… Read more »

How to Write Evergreen Content For Your Blog

Creating blog posts to market your company or brand aids you in a few different ways: Establishes your company as a thought-leader and expert Lets you create keyword rich content to help with SEO Creates brand awareness A key part of marketing articles for a blog is “evergreen content.” It’s a phrase that is thrown… Read more »