Posts Categorized: Strategy

Improve Your Instagram Ads With These Tips


Instagram is full of opportunities for businesses. With over 40 million users, there’s a good chance at least part of your demographic has an Instagram profile and logs in regularly. Which makes it a great social network to advertise on, especially with Facebook owning the network. Since Facebook purchased Instagram back in 2012, Instagram has… Read more »

4 SEO Experts Dissect the Relationship Between SEO & Clients


SEO is complicated, especially when trying to explain it’s importance to a client. SEO specialists can diagnose issues and needs much easier than business owners and help avoid future penalties and ranking issues. With so many components to a creating a successful SEO campaign, all of which are usually constantly changing, the process of improving… Read more »

Defining Google’s Adwords Express


Struggling to make Adwords work for your business? Taking course after course and attempting to crack the keyword code? If so, AdWords Express may be a perfect advertising alternative for your business. Google designed AdWords Express, also known as AWE, to be a simpler alternative to Adwords for small businesses and first time advertisers. Adwords… Read more »

Rank Tracking; Is It Useful in Modern SEO?


Over the last few years there’s been a fair bit of contention around the value and uses of rank tracking in the modern world of SEO. I went into the trenches to see what others thought and how they were using these applications themselves. And while it might seem self-serving to write about it here… Read more »

SMS Marketing 101: How to Run a Successful Text Messaging Campaign


Think text message marketing isn’t right for your demographic? Think again! Over 80% of American adults text, which makes it the most common cell phone activity. Unlike social media networks with a range of age in demographics, adults and teenagers are both using text messaging as a communication method. With a 98% open rate, while… Read more »

Essential Mobile Marketing Tips For Small Businesses


Mobile marketing is here to stay. More and more people are using their mobile devices to access everything a desktop can. From text messages, to search results, online shopping, social media, and more, smartphones have almost all of the capabilities a computer does, giving companies another platform to market towards. Since #Mobilegeddon, 68% of companies… Read more »