Posts Categorized: Strategy

Increase Your Email Open Rates With These Tips

Email marketing is a great way to inform subscribers of upcoming events, promotions, news, updates, and sales. It’s also a great way to obtain new customers, being 40 times more effective at acquiring new customers than Facebook or Twitter. But, it doesn’t matter how effective email marketing can be if emails aren’t being opened by… Read more »

The 5 Most Important Content Priorities (in Order)

You’re tired of hearing it: content is king. Every SEO, content marketing, social media marketing, or other online marketing article you’ve read over the past five years has told you that everything starts with quality content—the better your content is, the more likely you’ll be to succeed. If you’re like me, you can’t help but… Read more »

6 of the Most Common SEO Mistakes

Search engine optimization can make or break a website. If a website is created and published in cyberspace without any type of SEO strategy or practice, it’ll continue to sit alone in cyberspace, most likely hanging out with Pluto. SEO is an ever evolving task that requires research, time, and best practices knowledge. What worked… Read more »

Improve Your Instagram Ads With These Tips

Instagram is full of opportunities for businesses. With over 40 million users, there’s a good chance at least part of your demographic has an Instagram profile and logs in regularly. Which makes it a great social network to advertise on, especially with Facebook owning the network. Since Facebook purchased Instagram back in 2012, Instagram has… Read more »

4 SEO Experts Dissect the Relationship Between SEO & Clients

SEO is complicated, especially when trying to explain it’s importance to a client. SEO specialists can diagnose issues and needs much easier than business owners and help avoid future penalties and ranking issues. With so many components to a creating a successful SEO campaign, all of which are usually constantly changing, the process of improving… Read more »

Defining Google’s Adwords Express

Struggling to make Adwords work for your business? Taking course after course and attempting to crack the keyword code? If so, AdWords Express may be a perfect advertising alternative for your business. Google designed AdWords Express, also known as AWE, to be a simpler alternative to Adwords for small businesses and first time advertisers. Adwords… Read more »