Posts Categorized: Strategy

How To Zero In On The Right Competitor Keywords

SEO is competitive by nature. The entire purpose of it is to help businesses rank higher and gain more visibility and traffic through search engine results pages. Whenever there is any sort of ranking system in place, there is naturally competition to secure those ranks. The competition of SEO, for some, is what makes it… Read more »

Low Budget SEO: How To Approach Clients About SEO That Have No Dough

Only 17% of small businesses invested in search engine optimization in 2017. Yet, I’m certain that a large percentage of those remaining 83% of businesses are aware of SEO as a strategy and are curious about the impact it could have on their business. The issue, largely, is money. Compared to larger organizations, small businesses… Read more »

Slow Seasons: How To Lift Your Business Up During A Slow Season

When your business is thriving, it’s a wonderful feeling. Not only are sales up, but you’re also busier than a mosquito at a nudist colony. Sure, a little downtime and relaxation are great, but, when your business is in an off season, that downtime can feel like decades. Getting your business back on track towards… Read more »

Spring Cleaning Your Digital Marketing

Springtime brings back warmer weather, pastel colors, and baseball season. It is a time of renewal, fresh beginnings and transitions. It’s also a time for some good old fashioned spring cleaning. For some of us, this is a dreaded two-word combo that hits harder than “swimsuit season” after a winter of couch potatoing. Many people… Read more »