Posts Categorized: Strategy

How to Find Keywords to Craft Killer User Journeys

As a digital marketer, you know that the right keywords lift up any business strategy to create genuine leads. Leads translate into conversions, and that’s what you and your website need most. Frankly, that’s what your business needs most. So, you’re probably spending a lot of your time drumming up search term ideas and analyzing… Read more »

Off Page SEO Strategies You Should Start Building Today

One incredibly common misconception about SEO is that SEO is just about keywords and content strategy on a website. What’s important to keep in mind is that search engine optimization isn’t there for just human eyes, but mainly for the eyes of a search engine. Those engines aren’t looking at just the content – they’re… Read more »

Christmas is Coming: Holiday Marketing Strategies to Start Prepping For

It’s never too early to start preparing for the holidays! Although I haven’t begun my Christmas shopping yet, I have started strategizing holiday campaigns and expectations, as you should be too. Retailers big and small have already begun hinting at the holiday season and are excitingly awaiting the launch of their holiday campaigns. Once summer… Read more »

How to Validate Your Podcast (With Keyword Research)

Have you heard the hype about Podcasts? Or maybe you’re just curious if it is a fit for you or your business? This guide isn’t going to help you succeed and have 50, 100, or 1000’s of listeners, but it will help you walk through some initial validation steps. By the end of this guide… Read more »

9 Content Hacks to Help You Learn from Your Competitors

Businesses are often uneasy about their competitors, and for good reason. It’s natural, as there’s of course a rivalry for market share, internet headspace, and the bottom line. But, they are great for learning content hacks. What many businesses fail to do, thanks to the emotional surge that goes along with the whole process, is… Read more »