Posts Categorized: Strategy

How to Fix Poor Ranking Pages on Your Website

When auditing and optimizing a website, the last thing you want to deal with are pages that are ranking poorly, despite best SEO practices. As you check your analytics over weeks and months, you may find certain pages are starting to drop in rank and traffic. It’s important to properly analyze why a page may… Read more »

Demystifying the Crawl Budget

Crawl budget is a bit like New Yorker cartoons or modern art. We’ve all seen it and like to pretend we understand what it is, but the truth is many SEO experts don’t have the deep understanding on crawl budget optimization nor really understand how it can be improved. Most importantly, it’s important to know… Read more »

How Your Competitors Keywords Can Help You Choose Your Own

Keywords live in every aspect of digital marketing; websites, ads, social media, blog posts. Your keywords are an extension of your business and your brand and you’ve probably poured over the research of which keywords suit you best. But competitor analysis is key to truly find the best keywords to target. What your competition is… Read more »

How to Write Evergreen Content For Your Blog

Creating blog posts to market your company or brand aids you in a few different ways: Establishes your company as a thought-leader and expert Lets you create keyword rich content to help with SEO Creates brand awareness A key part of marketing articles for a blog is “evergreen content.” It’s a phrase that is thrown… Read more »

The Do’s and Don’ts of Reporting SEO to Clients

Unfortunately, many digital marketers and SEO experts miss the mark when it comes time to showcasing the effectiveness of their SEO campaigns. This disconnect is commonly caused because we, as SEO and digital marketing people, live and breathe SEO. Your clients, on the other hand, do not and, we sometimes fail to take that into… Read more »

The Biggest and Most Important SEO Predictions for 2018

With the holidays getting near, everyone is getting ready to ring in the New Year. Before we all put on our party pants for New Year’s Eve and shout a countdown to midnight, let’s start with another countdown of what 2018 will bring for SEO. So much went down throughout 2017 that evolved our SEO… Read more »