Posts Categorized: Strategy

New Facebook Features You Need to Use in 2016

facebook-features

Facebook is always making changes, and generally they are for the better. Some of Facebook’s most recent updates are intended to help businesses improve both their advertisements and business pages, while serving more relevant ads to users and making call to actions clearer. With over a billion people using Facebook daily, it’s important to make… Read more »

Why Keyword Rank Tracking is Still Important

Keywords-Authority-Labs

Folks ask me all the time what AuthorityLabs is. When I explain we offer keyword rank tracking I am often asked why it is needed. I am always surprised at the question. I often find that the people asking are newer to online marketing or SEO and they have read that “keywords” don’t matter. Keywords… Read more »

Common SEO Problems Recovery Options – AuthorityLabs HoA Recap, Video

Common SEO Problems Recovery Options – AuthorityLabs HoA Recap, Video

This episode of the #AuthorityHoA was originally streamed live on November 11 with featured guests Michael Schwarz and Dan Roberts of ImprooveSearch.com, and hosted by Melissa Fach, produced by Michelle Stinson Ross. Below we a have a quick written recap and the video from the hangout. The Recap Melissa Fach: What is the best strategy to avoid content vomiting… Read more »

9 Steps to Creating a Social Media Presence

social-media-steps

Trying to manage social media for a business can be a heavy task to take on. The immediacy of social media makes businesses feel the need to consume themselves with every social channel, tweet, and pin. Luckily, there is a way to maintain a strong social media presence for your business without spending 8 hours… Read more »

The Changes in Search & Social in October

search-changes-options

We all know that the search and social industry changes rapidly. There were many changes across the niches in October. You may have missed some of these changes, so here is a rundown of the items we feel could be important to you. RankBrain Google has confirmed RankBrain, which is what they call their machine-learning artificial intelligence system… Read more »