Reviews have become an essential part of operating a business. Your ability to manage your reputation via online review channels can be a big difference maker in the digital marketing landscape because consumers so avidly rely on these customer evaluations. The data behind reviews is staggering, as well. BrightLocal found that 88% of consumers rely… Read more »

Content is the single biggest driver of website traffic. Often regarded as the “lifeblood” of a website, traffic is a big component in judging a page’s success. More traffic creates more opportunities to convert and potentially spike revenue. Yet, the way we create content isn’t always thought out. Content’s titanic impact on critical metrics and… Read more »

Whenever I think of improving dwell time on pages, that classic scene from the movies plays in my head. It’s the scene where one of the “good guys” has to distract a not-so-bright sentry, while the rest of the heroes slip past undetected. We watch as the character goes to comic lengths to keep that… Read more »

Google’s Featured Snippets are like the must-have item on Black Friday that throngs of web pages are all trying to get their hands on. Featured snippets have radically changed the SEO game because they allow for Google users to answer their query faster, even without having to click on a link at all. That’s actually… Read more »

Once upon a time, you had a seed of an idea that grew into something more. You established a vision, set actions in motion and ultimately actualized that idea in the form of a business. This, and everything that has happened since you brought your dream of starting a business to reality, is your company… Read more »

SEO is incredibly powerful, but it’s not always easy to get right. Making all your website stand out and rank higher than your competition takes a lot of careful thought and effort, plus a million different techniques. If you want to be found, you need the boost only well-done SEO can give your site. Just… Read more »