Throughout the year, there’s lots of SEO and digital marketing events, seminars, summits and conferences taking place. Whether you’re planning to attend your first SEO event in 2019 or your tenth, it’s always good to think about the ways you can maximize your time at these gatherings. After all, you’re only there for a few… Read more »
2018 was a transformative year for paid search. The PPC trends from last year are continuing to affect and impact us in 2019. While I’m always a fan of looking at what trends are coming down the pipeline, it is imperative right now that we evaluate the landscape around us, rather than what’s on the… Read more »
I see a lot of SEO strategies that are hindered right out of the gate because they target too few keywords. They focus on only a couple of keyword terms with a single piece of content. In some cases, only a single term is targeted. When you consider the time and effort that goes into… Read more »
You cannot rest on your laurels when it comes to digital marketing. Staying on top of the latest techniques and trends in the online marketing stratosphere is the key to sustainable success. Among the latest trends to gain popularity is live video marketing. According to Social Media Examiner, video will make up around 80%… Read more »
Traditionally, the major aim of outsourcing was to find cheaper manufacturing costs by utilizing labor forces from overseas. Today, organizations are increasingly becoming interested in finding outside specialists to handle the time-consuming tasks that distract a business from its main focus. In the digital marketing world, these tasks can include things like creating blog content,… Read more »
Recently, we took a look at some ways to inject holiday spirit into your SEO and digital marketing tactics. During this discussion, we explored a couple holiday digital campaigns from companies like REI, Coca-Cola, HotelTonight and others. I wanted to look at some more examples of nice holiday marketing campaigns, as well as some naughty… Read more »
