Posts Categorized: Tips

New Facebook Features You Need to Use in 2016

facebook-features

Facebook is always making changes, and generally they are for the better. Some of Facebook’s most recent updates are intended to help businesses improve both their advertisements and business pages, while serving more relevant ads to users and making call to actions clearer. With over a billion people using Facebook daily, it’s important to make… Read more »

What is Ad Blocking and How to Work Around It

ad-blocker

Ad blocking has officially become mainstream, with more than just a few people aware of it’s powers. Almost 200 million active users are using ad blockers to block advertisements online. That’s 200 million people who may not see the advertisements you are creating and paying to show. This year alone ad blocking grew in popularity… Read more »

9 Things Digital Marketers Have to Be Thankful For

Thankful-tool

With Thanksgiving right around the corner, it only felt proper to reminiscence on all of the wonderful things digital marketers have to be thankful for. It’s easy to get swamped under the pressure of ranking on page one and having the most engaged business page on Facebook, but there are a lot of bonuses digital… Read more »

Common SEO Problems Recovery Options – AuthorityLabs HoA Recap, Video

Common SEO Problems Recovery Options – AuthorityLabs HoA Recap, Video

This episode of the #AuthorityHoA was originally streamed live on November 11 with featured guests Michael Schwarz and Dan Roberts of ImprooveSearch.com, and hosted by Melissa Fach, produced by Michelle Stinson Ross. Below we a have a quick written recap and the video from the hangout. The Recap Melissa Fach: What is the best strategy to avoid content vomiting… Read more »

Digital Marketing in 2016: What to Expect and How to Prepare

2016

It’s been an exciting year for digital marketers with the launch of #Mobilegeddon, virtual reality becoming a thing, algorithms continuing to change, and advertising data becoming easier to access. Next year we can expect even more exciting, and somewhat irritating, advancements for the cyber world. Take note of the advancements below as you begin to… Read more »

18 Ways to Improve Your Holiday Email Marketing

Holiday-email-tips

There is such thing as too many emails, especially around the holiday season. That’s why we’ve developed these 18 ways to improve your holiday email newsletter opens, conversions, and subscriber experience. Afterall, the last thing you want to receive from Santa is unsubscribers! 1. Use a Mobile-Friendly Template Last year retailers reported 50% more traffic coming… Read more »