Posts Categorized: Uncategorized

Psychological Marketing Strategies That Work

What makes a customer want to buy a product? What makes them become loyal to a brand? Consumer behavior is incredibly interesting, and sometimes the answers are a lot simpler than us marketers make them out to be. A lot of a consumer’s purchase decisions can be explained by their psychological habits and behaviors –… Read more »

Instagram Stories Give Users Another Snapchat Experience

#NoShade Instagram just stepped up their game and is ready to go head to head against Snapchat with their release of Instagram Stories. Almost exactly like Snapchat, Instagram Stories are a way to share multiple photos and videos in a slideshow format. As talk started yesterday after Instagram published their blog post announcement, people quickly… Read more »

Marketing Ideas to Add to Your Summer Calendar

Is summer one of your slowest seasons? Getting customers and fans to engage with content can be extra difficult during the summer months due to busier schedules from traveling, summer camps, and overbooking BBQs. Heat things up by turning your marketing efforts up a notch and attract customers regardless of their busy summer schedules. The… Read more »

What You Need to Know About Instagram’s New Business Tools

Businesses have been using Instagram for branding purposes for years now, most of them successfully. By 2017, Hootsuite predicts Instagram to bring in almost $3 billion in mobile ad revenue, which more and more businesses are starting to sink their toes into. Even with the expansion of advertising to all businesses on Instagram, businesses want… Read more »

Simplify Your Inbox With These Gmail Hacks

gmail logo

Google is not only the King of Search, but the King of Innovation. The multibillion dollar company is constantly trying to find new ways to improve our digital lives. Gmail is one of their many paths to improvement which help make our inboxes more organized and efficient. As a leader in the email industry, Gmail… Read more »

Keywords, Semantic Search, and Hummingbird – AuthorityLive Recap, Video, Podcast

This episode of the #AuthorityHoA was originally streamed live on December 16 with featured guests Jeff Coyle Chief Revenue Officer at MarketMuse, Eric Van Buskirk Founder of Clickstream, and hosted by Melissa Fach, produced by Michelle Stinson Ross. Below we a have a quick written recap and the video from the hangout. The Recap Melissa Fach: Explain machine learning… Read more »