If you are fairly new to SEO and would like to see how you can begin creating an SEO strategy with Google Webmaster Tools this is the video for you. In this video Maile Ohye uses a mock company for an example and explains how you can begin to build an SEO strategy with search personas, creating company goals, metrics, competitors, auditing and executing. Monitoring and optimizing with GWT is discussed as well and most importantly, conversions vs. rankings is discussed.
There are some great tips and information in this video for businesses that don’t fully understand different aspects of SEO yet. I think this video could be used to educate clients and even encourage agency involvement. Check it out!