Anyone who’s invested in having an online presence should have ways to track their website, blog, and competition. They should know if they are getting a reasonable return on their investment or if they need to kick their current online marketing strategy to the curb. I turned to the Tracking tab of Annie Cushing’s Must-Have Tools Google doc and found these five little gems. Hopefully you can use them to see if your presence online is all you think it is.
SiteTrail is a Chrome extension that shows information such as the site rank, site value, server location, site traffic, SEO statistics, site analytics and more by clicking on the right-click menu.
ClickTale is a tool for tracking what your users are doing on your website. You can get recordings of your visitors’ sessions on your site, conversion reports, real-time monitoring reports, mouse click heat maps, and get videos of the points when visitors fell out of a conversion funnel, among other things for free.
Page Monitor is a Chrome extension that allows you to monitor any number of web pages at a time for changes. Users can set up custom check intervals and alerts for different web pages. A notification pops up on the app icon when a change has been made on a site you are monitoring.
The app highlights changes that have happened on a page since it was last checked. Green highlights show content that has been added and red shows content that was deleted since you last checked.
BuiltWith Technology Profiler
BuiltWith is a Chrome extension that allows you to see what the website you are visiting was built with; such as widgets, analytics, frameworks, publishing, advertising, hosting software, etc. Once a user clicks the icon, the tool returns all the technologies it can find on that web page.
Five Second Test
Five Second Test is a user testing program that allows you to test any website, logo, or design in a variety of ways. Users can do simple tests of other peoples’ designs to earn karma points. One karma point translates to one response on a test of yours. You get 20 just for signing up and since each test is easy to quickly complete, you can gain a lot of karma points very easily.
You can chose from one of these three tests:
- Five Second Test
- Click Test
- Navigation Flow Test
With these tracking tools you’ll be an online performance sleuth in no time.
What online tracking tools are you using?