Today Google posted a PDF that runs through the basics of SEO called the Search Engine Optimization Starter Guide. The article covers the title tag, description tag, url structure, navigation, content, anchor text, heading tags, alt tags, robot.txt files, nofollow links and proper website promotion techniques. This is a great guide for people just getting started or for web developers who want to get a general idea of what to do, and what not to do when it comes to on-page site structure. I’m still shocked at how many developers don’t bother to even get the basics right. This really is knowlege every business owner should have today, if it’s simply to protect themselves against fraud.