This is perhaps the best video I have seen in a very long time. Rand Fishkin breaks down a “Researched-Based Roadmap” and the different “Types of Market Research” each business should take the time to do before executing marketing strategies.
I really enjoyed the points about personas, channels, tactics and the information we as businesses must provide to earn conversions. I also suggest you pay close attention to the competitive market research and customer research suggestions. I hope you enjoy the video and much as I did. There is a lot to learn from one of the best marketers in our industry.