Most of the internet marketing tools out there were created by SEOs because they had a need themselves. They made these tools public to generate a little attention and potentially some business.
I’ve dabbled in SEO, used some tools out there and done a ton of research on the subject. I know enough to know that I don’t want to do it. But when I was thinking about going full boar into SEO I realized there was something missing. Desktop tools have pretty much dominated a web-based industry; that’s just wrong. I’ve always wanted to build a product and this seemed like a great start.
We wanted to make something that everyone could use, from the small business to the enterprise SEO. Anyone that has a website should know where they’re ranking. AuthorityLabs wants to be the source for ranking in this industry. We want to be the end-all for who’s ranking where and how. We want to the THE tool everyone uses because it’s the “authority” in the space. If this is a little revealing, so be it.
Too many people try to be too many things these days. We just want to do one thing really, really, really well … monitor rankings.