At the recent Interactivity Digital Conference in South Beach Angie Schottmuller presented “Conversion Optimization – 6 Power Tricks of the Trade“. Angie provides a lot of information on conversion optimization factors and offers many valuable suggestions that any business can learn from. See the presentation below to get great tips on:
- Use-Centered Strategy – Goals and personas.
- Landing Page Elements – Tips and layouts.
- Call-To-Action – What you need to know about colors and wording.
- Web Forms – Funnels and simplicity.
- Credibility – Sources, reviews and testimonials.
- Instant Gratification – Things to think about.