Twitter is an amazing platform for marketing, keeping up with what is extremely current and also allowing you to see what people are talking about. Using Twitter is easy, but using Twitter in a way that will help your business or your brand is not easy!
If you are new to Twitter and you want to know some of the more important aspects of using the social platform and how to use it, the right way, please look at the presentation below by Scott Cowley. It is honestly a great learning tool.
Also checkout the Twitter Guide Book by Mashable.